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Hunt the Truth

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"What seems like the end, is only the beginning."
— Tagline[1]

Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, is an ongoing marketing campaign for the upcoming release of Halo 5: Guardians[1], hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Monday, March 23, 2015 at 1:00am UTC, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Giraud states that the site will be updated weekly with his "part docu-diary, part audio archive" until E3 2015 in June 2015.[2]

Episode transcripts

Episode 00

Benjamin(Blog): What began as a high-profile hero story quickly turns into a full-blown investigation. Sources claim they know the “real Master Chief”: The boy, the soldier, the hero…the traitor? But who’s telling the truth? Hunt the Truth/Zero

Blog Posts

Overview

Benjamin(Blog): A few months ago I was hired to do an in-depth profile of the Master Chief. Join me each week for a new episode.

Benjamin(Blog): An investigation into the origins of modern-day superhero Master Chief, this digital log serves as part docu-diary, part audio archive. Join me each week for a new episode as we question everything and assume nothing.

Twitter Images

Twitter Image 1

An image of an access card for Deon Govender's boxing gym. This image was created and published for the Hunt the Truth audio drama, by one of several ARG Twitter accounts created under the alias of Benjamin Giraud. The account only posted one tweet, containing an imgur link to this image.

Deon Govender's boxing club ID.

Live action trailers

Main articles: Halo 5: Guardians Spartan Locke Ad, Halo 5: Guardians Master Chief Ad

Two live action trailers were released on March 29th, 2015 as part of the marketing campaign.

Halo 5: Guardians cover art puzzle

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Between April 25 and April 28, 2015 Halo fans from around the world searched for 117 pieces of an image. These pieces of the image were found in emails from Microsoft, Twitch, YouTube videos, and Xbox.com before the puzzle was completed revealing the final Halo 5: Guardians cover art. Coincidentally, Rob Semsey, senior communications manager for the Halo franchise, claimed that the puzzle was completed at 1:17 pm PST.[3] Shortly after the puzzle's completion an animated version of the poster was uploaded to YouTube featuring some of the Halo 5: Guardians soundtrack.[4]

Appearances

Characters

Species

Weapons



Trivia

  • With each successive turn, the bullet reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown below.
  • Benjamin Giraud is voiced by Keegan-Michael Key, of the show Key & Peele.[2]
  • Hunt the Truth establishes that Halo 2's cover art is actually an in-universe photograph captured and edited by Giraud.
  • The circular symbols at the top of the Death Record are actually a modified form of Circular Gallifreyan from the British television show Doctor Who.
  • Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the Hunt the Truth Tumblr page.
  • The officer who authorized the "Notice of Violation" ticket is a reference to Frank O'Connor, with both people sharing the same last name.

Gallery

Sources

External links