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Mountain Dew Game Fuel is a new version of Mountain Dew soda was released on August 13th, 2007 and will be available for 12 weeks.
Description
This version is designed specifically to target gamers, providing them with the boost "they need to play for several hours". It is expected to aid in marketing Halo 3. [1]
Game Fuel is a cherry-citrus flavor dyed red. The bottles features the Halo 3 logo and a picture of the Master Chief along with the words "Game Fuel" and "Limited Edition". Each bottle contains about 120 milligrams of caffeine.
Since previously released "Code Red" has a cherry flavor, and "Livewire" has the citrus orange flavor, you shouldn't be surprised to find it tastes like a blend of the two.
It contains 30% more caffeine than normal Mountain Dew, which makes it perfect "Game Fuel" as it states.
Commercial
A commercial ad was released along with the drink with footage from Halo 3 and John-117.
The commercial shows all different kinds of people playing Halo 3 on Xbox Live and screaming "no!" in their native languages. At the end it shows one American man saying "yes" as he takes a sip of Mountain Dew Game Fuel. Then the narrator says "All new Mountain Dew Game Fuel, Cranked For Halo 3." <youtube width="200" height="200">uO-J5ImDEi8</youtube>