Real World

Halo: Reach Clicktacular Masthead

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Screenshot of the Halo: Reach Clicktacular masthead.
The "Masthead" in action.

The Halo: Reach Clicktacular Masthead, also shortened as Clicktacular, was a playable Youtube masthead that appeared on the top of the Youtube main page. Made by the digital design and communications agency AKQA, it was used to market Halo: Reach on September 12, 2010, before the release of the game. The advert was primarily inspired by the Multiplayer mode of Halo, where had the players earn medals though clicking on the masthead, with Jeff Steitzer reading out the medal names and actions the readers earned. With there being 29 medals and 81 soundbites.[1]

Medals and soundbitesEdit

MedalsEdit

Icon Name Audio Unlock
  Scrolling Spree!
Scrolling Spree
  Trouble with the audio sample?
Scroll a character photo up and down.
  Double Click
Double Click
  Trouble with the audio sample?
Click 2 times within 4 seconds of each other.
  Triple Click
Triple Click
  Trouble with the audio sample?
Click 3 times within 4 seconds of each other.
  Overclick
Overclick
  Trouble with the audio sample?
Click 4 times within 4 seconds of each other.
  Clicktacular
Clicktacular
  Trouble with the audio sample?
Click 5 times within 4 seconds of each other.
  Clicktrocity
Clicktrocity
  Trouble with the audio sample?
Click 6 times within 4 seconds of each other.
  Clickamanjaro
Clickamanjaro
  Trouble with the audio sample?
Click 7 times within 4 seconds of each other.
  Clicktastrophe
Clicktastrophe
  Trouble with the audio sample?
Click 8 times within 4 seconds of each other.
  Clickapocalypse
Clickapocalypse
  Trouble with the audio sample?
Click 9 times within 4 seconds of each other.
  Clickionaire
Clickionaire
  Trouble with the audio sample?
Click 10 times within 4 seconds of each other.
  Headshot
Headshot
  Trouble with the audio sample?
Click on Jun's sniper rifle.
  Control Yourself
Control Yourself
  Trouble with the audio sample?
Click 10 times in a row without selecting anything.
  Noob
Noob
  Trouble with the audio sample?
Attempt to click a disabled button.
  Cinophile
Cinophile
  Trouble with the audio sample?
Watch one video.
  Brainwash!
Brainwash
  Trouble with the audio sample?
Keep the ad open for an hour.
  Pay Attention!
Pay Attention
  Trouble with the audio sample?
Click through all 5 team members without viewing any photos or videos.
  Button Masher!
Button Masher
  Trouble with the audio sample?
Press any 3 buttons on your keyboard at one time.
  Octopus!
Octopus
  Trouble with the audio sample?
Press numbers 1-8 in numerical order on your keyboard.
  Alpha Beta!
Alpha Beta
  Trouble with the audio sample?
Press letter A-Z in alphabetical order on your keyboard.
  Pasta Fazool!
Pasta Fazool
  Trouble with the audio sample?
Type the letter "O" on your keyboard three times.
  Old School!
Old School
  Trouble with the audio sample?
Press Up, up, down, down, left, right, left, right, B, A, enter.
  Right Claw!
Right Claw
  Trouble with the audio sample?
Press "UHJN" at the same time on your keyboard
  Left Claw!
Left Claw
  Trouble with the audio sample?
Press "TFGV" at the same time on your keyboard
  Double Claw!
Double Claw
  Trouble with the audio sample?
Unlock both left and right claws (in any order)
  Melee Attack
Melee Attack
  Trouble with the audio sample?
Press and hold "R" and "1" simultaneously.
  Pow
Pow
  Trouble with the audio sample?
Press and hold "L" and 2 simultaneously.
  The Liability
The Liability
  Trouble with the audio sample?
Press and hold "N" and "8" simultaneously.
  Immortality
Immortality
  Trouble with the audio sample?
You receive this once you have unlocked the other 27 medals
  Expert
Expert
  Trouble with the audio sample?
Unknown

SoundbitesEdit

Description Audio Requirements
Awesomeness
Awesomeness
  Trouble with the audio sample?
Not known
Access Denied
Access Denied
  Trouble with the audio sample?
When you put in a age that is too young.
No Time Travelers
No Time Travelers
  Trouble with the audio sample?
When you put a date after the current one.
Of Age
Of Age
  Trouble with the audio sample?
If you put a birthdate making you exactly the right age to view the site.
Happy Birthday
Happy Birthday
  Trouble with the audio sample?
If you inputted the current month and day as your birthdate.
Really Old
Really Old
  Trouble with the audio sample?
If you put a birthdate that would make you really old.
Banner
Banner
  Trouble with the audio sample?
Said when age is entered and banner is opened
Scrolling
Scrolling
  Trouble with the audio sample?
When Scrolling is used for the first time.
Carter
Carter
  Trouble with the audio sample?
When Carter is selected.
Kat
Kat
  Trouble with the audio sample?
When Kat is selected.
Emile
Emile
  Trouble with the audio sample?
When Emile is selected.
Jorge
Jorge
  Trouble with the audio sample?
When Jorge is selected.
Jun
Jun
  Trouble with the audio sample?
When Jun is selected.
Bio
Bio
  Trouble with the audio sample?
Plays when a user returned to the bio after viewing photos.
Photos
Photos
  Trouble with the audio sample?
Plays when Photos is selected.
Forwards
Forwards
  Trouble with the audio sample?
Not known
Backwards
Backwards
  Trouble with the audio sample?
Not known
Louder
Louder
  Trouble with the audio sample?
Not known
Louder (Note this is louder than the previous one)
Louder
  Trouble with the audio sample?
Not known
Loudest
Loudest
  Trouble with the audio sample?
Not known
Softer
Softer
  Trouble with the audio sample?
Not known
Softer (Note this is softer than the previous one)
Softer
  Trouble with the audio sample?
Not known
Softer (Note this is softer than the previous one)
Softer
  Trouble with the audio sample?
Not known
Betrayal
Betrayal
  Trouble with the audio sample?
Not known
10 Seconds Remaining
10 Seconds Remaining
  Trouble with the audio sample?
Plays when there is ten seconds remaining in the in-ad video.
Intimidation
Intimidation
  Trouble with the audio sample?
When Emiles skull visor is clicked.
Army Of One Arm
Army Of One Arm
  Trouble with the audio sample?
When Kat's Robot arm is selected.
Swap Weapons
Swap Weapons
  Trouble with the audio sample?
Press Y on your keyboard.
Frag Grenade
Frag Grenade
  Trouble with the audio sample?
Press B on your keyboard.
Plasma Grenade
Plasma Grenade
  Trouble with the audio sample?
Press B on your keyboard.
Spike Grenade
Spike Grenade
  Trouble with the audio sample?
Press B on your keyboard.
Firebomb
Firebomb
  Trouble with the audio sample?
Press B on your keyboard.
Jump
Jump
  Trouble with the audio sample?
Press A on your keyboard.
Reload
Reload
  Trouble with the audio sample?
Press X on your keyboard.
Jetpack
Jetpack
  Trouble with the audio sample?
Not known
Armor Lock
Armor Lock
  Trouble with the audio sample?
Not known
Evade
Evade
  Trouble with the audio sample?
Not known
Sprint
Sprint
  Trouble with the audio sample?
Not known
Active Camo
Active Camo
  Trouble with the audio sample?
Not known
Drop Shield
Drop Shield
  Trouble with the audio sample?
Not known
Hologram
Hologram
  Trouble with the audio sample?
Explosion
Explosion
  Trouble with the audio sample?
Not known
Bam
Bam
  Trouble with the audio sample?
Not known
Boom
Boom
  Trouble with the audio sample?
Not known
Kaboom
Kaboom
  Trouble with the audio sample?
Not known
Another Melee Attack
Another Melee Attack
  Trouble with the audio sample?
Press and hold "R" and "1" simultaneously a second time.
Melee-attack-a-nothing
Melee-attack-a-nothing
  Trouble with the audio sample?
Press and hold "R" and "1" simultaneously a third time.
Seriously There Is Nothing To Melee
Seriously There Is Nothing To Melee
  Trouble with the audio sample?
Press and hold "R" and "1" simultaneously a forth time.
Fire
Fire
  Trouble with the audio sample?
Not known
ADHD
ADHD
  Trouble with the audio sample?
Not known
Inattentive
Inattentive
  Trouble with the audio sample?
Not known
Stalker
Stalker
  Trouble with the audio sample?
Not known

CreditsEdit

  • Announcer: Jeff Steitzer[1]
  • Art Director: Jeremiah Wassom[2]
  • Writer: Miranda Maney[2]
  • Designer: Kyle Yugawa[2]
  • Designer: Vicente Montelongo[2]
  • Creative Director: Pierre Lipton[2]
  • Creative Director: Stephen Clements[2]
  • Creative Director: Tom Zukoski[2]
  • Programmer: Kyle Beikirch[2]

SourcesEdit