Bungie Day
From Halopedia, the Halo wiki
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Bungie Day, which occured on July 7, 2007, was a mock holiday created by Bungie Studios to celebrate their long standing infatuation with the number seven. The date, when shortened, is 7/7/07, a once in a lifetime event, as the next time the shortened date will contain only sevens and zeros is on July 7, 2070.
Celebration
Bungie celebrated the holiday in a number of different ways, mostly for the benefit of the public. Since the day fell on a saturday, it is likely that most Bungie employees were not actually working in the office that day.
Bungie.net
Bungie day was celebrated on the Bungie web page in the form of a post detailing newly announced material for the upcoming Halo 3, including a new wallpaper featuring a multiplayer battle, as well as 3-D movie/screenshots of the recently revealed CQB Armor and the EVA Armor along with canon information about their background and development, as well as background information on the Brute Chopper vehicle.
Xbox Live
Xbox Live also saw some celebration from Bungie studios in the form of free downloadable content from the Xbox live Marketplace. All new gamer pics and a new dashboard theme (titled Bungie Day 2007 Theme and Bungie Day 2007 Picture Pack) were avaliable to download (free of charge) until 0900 (GSM) the following Sunday. In addition, the Halo 2 Blastacular Pack, originally a download that cost $4.00, became permanently free. It was also announced that the maps included in Blastacular Pack (Desolation and Tombstone) would be fully added to the matchmaking system for Halo 2 in the coming weeks (at this time there were still a few matchmaking playlists that did not include these maps).
