Halo: Reach is a first-person shooter video game set in the Halo universe and direct prequel to Halo: Combat Evolved, depicting the Fall of Reach. It was developed by Bungie, LLC. and published by Microsoft Game Studios for the Xbox 360 console. It was announced by Joe Staten during Microsoft's Media Briefing at E3 2009; Reach was released on September 14, 2010 in North America, Europe, Australia, and Asia with the exclusion of Japan whose release was a day later. Upon the first day of release, Reach grossed over $200 million, surpassing Halo 3's record of $170 million.