Hunt the Truth
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- "What seems like the end, is only the beginning."
- — Tagline[1]
Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, is an ongoing marketing campaign for the upcoming release of Halo 5: Guardians[1], hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Sunday, March 22, 2015 at 1:00am UTC,[1] the site displays the "Halo 5 Bullet" trailer, as well as being the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief.
Transcripts
Episode 0: PRIMER
When you are a war journalist, you see a lot of horrible stuff. All the stories I've done have seen the absolutely worst of humanity, but also got to seen the best. Six years ago, I saw him. The greatest, most mysterious hero of our time, up-close in action. I witness first hand what he did that day and it changed everything for me. Everyone listen to this knows exactly who I'm talking about. The guy who saved us, saved Earth, saved mankind: Master Chief Petty Officer Spartan-117, who we now know as simply "the Master Chief". A few months ago I was hired to do an in-depth profile of the Master Chief. Exclusive access, the whole thing. Since then, I've got in talk with a lot of people who claim they know the real Master Chief: the boy, the soldier, the hero... the traitor.
See, I always know the story where story is going before it started. I know exactly the story I wanted to tell for years. The story of all of us wanted to hear: glossy, inspiring, the blockbuster hero biography. That's all was supposed to be. But the true is not always that clean. When I pull that first loose threat, something broked. Now everything is coming in and I find myself stucked with all these ugly questions, questions I never intended to asked: Fabricated histories? People who knows what they say they are? Cover-ups of cover-ups? And this disturbing rumors, reports of anomalies. Something big is happening in deep space, and I can't even corroborate a single fact about one man's life. It's clear to me now. I can't fix the pretty story but maybe I can break the ugly one.
For the first time in my career I can honestly say I don't know the shay of where is this is going. But I believe we know deserve to know the real story. We need to know where this leads. I know I do.
So I find myself back in the beginning: Who is the Master Chief? Where is he come from? And he is keeping us safe?
Join me as I hunt the true story of the Master Chief.
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Gallery
A graphic showing the successive frames of the Halo 5 "Bullet" teaser.
Halo 5 promotional art featuring Locke and John-117, displayed at the end of the "Bullet" teaser.
The avatar used on the HUNT the TRUTH SoundCloud profile.
The countdown to the HUNT the TRUTH reveal on March 23, 2015.
Locke and John-117.
Trivia
- With each successive turn, the bullet reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown above.
