Halo 3

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Revision as of 08:17, September 25, 2007 by halowikia>Shadowphobia (Past tense)

Template:Game Info Box Halo 3 is a first-person science fiction shooter game developed by Bungie that was released for the Xbox 360 console. It is the sequel to Halo 2 and finished up the current story arc that the previous two games have followed. It released on September 25, in North America, and will release on the 26th for Europe and the 27th for Japan. It has been rated M for Mature by the ESRB.

Release

Bungie has announced that the release date for the final game is September 25, 2007 in North America and Australia as advertised on a number of websites - while Europe will receive the game on September 26, 2007, one day later. The Asian release date will be September 27. Bungie has officially announced that manufacturing of the final game build has begun at undisclosed locations.

An internal build, the Halo 3 alpha build, codenamed "Pimps At Sea", was released in April 2007 for Microsoft employees. A public beta test, the Halo 3 Beta, was rolled out in Spring 2007 and was scheduled for online play at midnight (U.S. West Coast Pacific-Time) on May 16th, 2007 - June 10, 2007, although there were certain technical difficulties in its distribution. After that, Bungie collected all the feedback from the beta and sought to improve their multiplayer through it, with the final game coming out four months after the end of the beta. On August 10, 2007 another Halo 3 build, Halo 3 Epsilon, was released to Microsoft employees, featuring Forge and multiplayer aspects. It went gold on August 29, 2007.

Bungie has also announced three versions of Halo 3: A Standard Edition, a Limited Collector's Edition, and the limited Legendary Edition.

Version Standard Collector's Legendary
Price (USD) $59.99 $69.99 $129.99
Game Disc & Manual Yes Yes Yes
Interactive Xbox 360 Disc No Yes Yes
Beastarium No Yes Yes*
Legendary DVD No No Yes
Master Chief Helmet Replica No No Yes
* Additional content on DVD

Reviews were recently released from a number of high profile gaming websites: Gamespot- 9.5 IGN- 9.5 TeamXbox- 9.7 1up- 10.0 Gametrailers- 9.8 ComputerVideogames- 9.7 OXM Australia- 10.0 Famitsu-10,9,9,9 GamespotKorea- 9.7

Gameplay

Warning! Major spoilers - continue at your own risk!

Plot

Halo 3 does not begin right where Halo 2 left off. Instead, the comic mini-series, Halo: Uprising, will bridge the story gap between the ending of Halo 2, and the beginning of Halo 3.

When the game begins, Master Chief is back on Earth, where the Covenant loyalists (Brutes, Drones, and Jackals), led by the Prophet of Truth, have laid waste to most of the planet. Covenant ships are hovering over an excavation site a few miles from the ruins of New Mombasa and have uncovered a large artifact in this site (seen in the E3 2006 trailer).

The Master Chief, along with Sergeant Major Johnson and the Arbiter, make their way through the jungle towards an UNSC outpost. During this time, the Master Chief seems to experience disturbing broken transmissions from Cortana. Shortly after they reach their destination, the Covenant mounts an attack on the facility. After a brief struggle, in which the outpost is lost, Master Chief receives orders from Commander Keyes and Lord Hood to clear a way into the African city of Voi, and destroy all anti-air Covenant defenses in preparation for an all-out assault on Truth and the artifact. After the Master Chief and the Arbiter destroy the defenses, Truth activates the artifact and creates an enormous slipspace portal, into which all the Covenant ships retreat. As the humans weigh their options, a Covenant ship controlled by the Flood arrives by slipspace and crashes lands nearby, and the parasite quickly spreads throughout the city.

The Master Chief and the Arbiter attempt to fight off the Flood. They are aided by the arrival of the Elite fleet, which proceeds to glass areas that have been infected. Keyes, Master Chief, the Arbiter, and the Elite fleet decide to follow Truth. They leave Earth via the slipspace portal and find themselves near an immense artificial structure, which is soon revealed to be the Ark. They find that the Ark is in fact positioned outside of the Milky Way galaxy. 343 Guilty Spark arrives by an Elite dropship and promises to help the Master Chief in any way he can, since he has no more pre-programmed duties now that his ring has been destroyed. Guided by Guilty Spark, the Chief and the Arbiter push their way to the control room of the Ark, where they barely manage to stop The Prophet of Truth from activating the rings. Commander Keyes dies as she tries to prevent Truth from using Sergeant Johnson to activate the rings.

In the meantime, a flood-infested High Charity arrives by slipspace jump. After executing The Prophet of Truth, the Arbiter and the Master Chief discover that a replacement ring has been constructed by the Ark to replace the one destroyed by Master Chief. The Chief decides to activate the ring so as to destroy any chance the Flood has from spreading even further. However, the Chief and the Arbiter first take a detour through High Charity to recover Cortana, who was still under the grasp of Gravemind. After rescuing the AI, they destroy the Covenant home world as they make their escape, which seemingly kills Gravemind.

When they arrive on the newly built Halo, they quickly discover that Gravemind was still alive, and attempting to reconstruct himself on the new Halo. The Chief, Arbiter, and Sergeant Johnson quickly make their way to the control room, where they attempt to fire Halo. Guilty Spark realizes that this will destroy his new ring because it is not fully ready yet, and kills Sergeant Johnson as he tries to activate the ring. The Master Chief destroys Guilty Spark, activates the ring, and barely manages to escape with the Arbiter on The Dawn, an UNSC ship.

Back on Earth, a memorial service is held, and the Arbiter leaves for his own home world. It is implied that the Master Chief did not survive to make it back to Earth. However, a short scene after the credit roll reveals that he and Cortana had in fact been separated from the Arbiter as a section of The Dawn tore off during the slipspace jump. Drifting through space, Cortana drops a distress beacon, and Master Chief climbs into a cryo chamber to wait for rescue. If the game is completed on the Legendary difficulty, the hulk is seen drifting towards a planet after an unknown expanse of time.

Halo 3 Walkthrough

Flood leaked footage 2 [4]

Flood leaked footage 3 [5]


A Halo 3 Walkthrough/Guide will be released alongside the actual game. The walkthough/guide will be released for purchase on September 25th.

Controls

Because of differences between the XBOX original and XBOX 360 controller, and the addition of the new "equipment", there are a few differences on controls.

  • Right bumper: Click-Reload, Hold-Pick up weapon, exchange equipment, get in/out of vehicle, activate.
  • Left bumper: Click-switch grenades, reload(if duel wielding) Hold-duel wield(when available).
  • Right trigger: Fire weapon
  • Left trigger: Throw grenade, shoot(if duel wielding)
  • Left thumbstick: Move(Forward, Back, Strafe Left, Strafe Right)
  • Left thumbstick(click): Crouch
  • Right thumbstick: Look/Aim(Up, Down,Left, Right)
  • Right thumbstick(click): Activate scope/zoom
  • D-pad: Scroll through menu, up-team talk channel (Multiplayer), up-toggle monitor/spartan mode (Forge), toggle flashlight(Campaign)
  • A button: Jump/Select
  • B button: Melee/Back, pick support weapon up if in stationary mode.
  • X button: Deploy/Activate equipment
  • Y button: Switch weapons

You may also change controls to Halo Classic, as the control scheme as in Halo and Halo 2. Many other layouts will return such as the Southpaw and etc.

Changes from the Past Games

General Changes

  • Decorators, such as grass and weeds, will move when too close to a grenade explosion or rocket explosion. They will also be affected by the weather, such as wind. Some of these decorators are said to be completely destructible. When you die in the water, your body floats downstream and the audio sounds as if you really are underwater.
  • Matchmaking will feature more customizations akin to the pre-game options from Halo. As revealed in a Weekly Update, these customizations include a feature for manipulating gravity. [1]
  • There is a more detailed way of changing your button layout.
  • A "Replay Feature" was explained in the EGM issue. The Feature re-creates the entire battle using pure game data as opposed to video files.
File:Halo3 emotionfix.png
The new piece of Halo 3 art-(note the EYES above).
  • The left thumbstick can now toggle crouch.
  • The game includes an innovative "gamma toggling" option.
  • The Brute Shot now carries 6 grenades per magazine, rather than 4.
  • The Player is now able to pilot The Hornet fast attack air vehicle
  • Confirmed in the Bungie Weekly Update for 7/13/07, the Saved Films feature can be used in the campaign as well as multiplayer.
  • 4 player online Co-op has been confirmed. However, only 2 players can play on one console at a time (so the other two will need to play through system link or through Xbox Live). Also, unlike the previous installments, each player (including the 3rd and 4th) will be separate elite characters by the names of N’tho ‘Sraom and Usze ‘Taham with their own story and background. [2]
  • The Elite's HUD is no longer a recolor of the SPARTAN'S. The shield gauge is more curved, and there are circles instead of a rounded square around the choosen grenade.
  • The shotgun light on the iron sights looks to have been changed from green back to blue (the light is right above the ammo gauge). It also has a scope.
  • Bungie revealed that the game would have a new "materials system" so advanced that "you could see light reflect off the ground and onto his armor", which will be able to "[show] the difference between his armor and the rubber undersuit". The site also includes that "It's so detailed that if you bring the camera close to the Master Chief's visor, you see everything in front of him reflected in it, right down to the ammo counter in his rifle" [3]. In addition, there would be new advanced texturing to reflect permanent, persistent damage.
  • Secondary weapons are now visible; for example larger weapons will be on the back, and smaller weapons will be on the character's leg (Beta).[4]
  • Weapons can now be reloaded individually when dual wielding. The right bumper will correspond with the right weapon and the left bumper will correspond with the left weapon. When not dual wielding, the right bumper will reload and the left bumper will switch grenade types. The X button will be used for equipment, as revealed in Bungie's update.
  • Halo 3's HUD is different depending on the character being used: for Spartans, the HUD is curved and has the outline of the visor, while an Elite's is rounded and fitted to an Elite's face.
  • Flood infection is now visible and many more flood combat forms (including a brute form) can be encountered.
  • The beeping sound made when your shields are low has become much quieter and less distracting.
  • Covenant Scarab tanks are now much more common and controlled by AI as opposed to a script in the game, they can be destroyed by targeting the legs and boarding them to destroy the fusion core on board.
  • The shield bar is at the top/middle of the screen as opposed to the lower-left corner or upper-right corner.
  • The motion tracker has a wider range-25 meters, as opposed to 15 in previous games. It is likely that this design choice was to reflect the greater scale of Halo 3's battles.
  • From Bungie.net's weekly update (9/14/2007). You will be able to take Hi-Res Screenshots from the playback feature and keep them in your own album and profile on Xbox Live. You can even use this for your Gamertag! To prevent spoilers when this is used in campaign mode, a SPOILER gif will be placed over this in more public areas, but not in indivdual profiles.
  • It has been confirmed that Brutes will have shields in Halo 3.
  • Rats will also be in Halo 3.

Multiplayer

File:600px-Mongoose.jpg
The Mongoose, one of Halo 3's new vehicles.
  • The Man Cannon is an addition capable of catapulting a player across a multiplayer map. It seems to have replaced the teleporter for Halo 3.
  • Energy Shield doors have been added to some multiplayer levels, which allow players to pass through, but cannot be shot through. Spike grenades can stick to these walls.
  • A new "Veto" system has been placed into the Halo 3 Matchmaking. Before the game starts for any game, players can choose whether to veto them out. If half of the player's votes are cast to veto, the game will assign a new map for the gametype.
  • You now can customize the helmet and armor on multiplayer, but each of these permutations must be unlocked before they can be used. [5]
File:Spikers.jpg
Spikers and visible secondary weapons are two of Halo 3's new features.
  • Bungie have confirmed that there will be no Clan support in Halo 3. However, there may be an Xbox Live Dashboard update that supports clans.
  • The matchmaking system from Halo 2 will be revamped. The system will be based on two different ranks, skill and experience, in order to make the system more fair and to reflect the effect of experience on players' profiles.[6]
  • Call signs will be used instead of small HUD emblems to identify allies. Example: your ID is E77, and a team mate looks in your direction an arrow saying "E77" will appear over your head; in the Beta, if pointed at, your gamertag will appear.
  • It has been recently confirmed by Bungie in one of their recent updates that female voice will be in the final multiplayer game but the male voice will be the default. "3) Yes. You may select gender for voice, the default is male."[7]
  • In a recent update, Bungie has stated that the Mjolnir Armor variants will not play an important role in campaign, and that it is just for aestetic appeal in multiplayer. However, that does not mean they won't make any appearances in other corners of the Halo universe.

Features

Online & 4 Player Co-Op

The previous installment of the Halo series had implmented a 2-player Online Co-Op play (As seen in the "Switch to Co-Op" option in the Pregame Lobby). But was taken out of the final version due to balance and connection issues.

File:One Spartan and Three Sangheilis.jpg
All four playable characters for Co-Op.

Originally Bungie confirmed Co-Op play on a system with two player split screen. They later confirmed a 4 player Co-Op option over Xbox Live or System Link.[6] Unlike previous Co-Op renditions this time each player takes on an individual canon approach. The first player will be the John-117, the second will be the Arbiter, the third will be N’tho ‘Sraom, with the fourth being Usze ‘Taham.

This will encourage replaying the game more and enjoying the game differently. Each player has the same abilities, with only their starting weapons differing: for example, if the Chief starts with a Battle Rifle, the Elites will start with a Carbine.

N’tho ‘Sraom and Usze ‘Taham are characters added for the 3- and 4-player Co-Op. The two new Elites, joining the Arbiter and Master Chief, both have real bios and appropriate fiction, but they will not be appearing in the cinematics and so on. They are designed to be believable and useful allies, without affecting the fictional arc in a negative way – and they do not appear in the game as AI controlled opponents during one or two player games.

Forge

Main article: Forge

Forge is a "map editor" that can be used to edit multiplayer maps.

That is what it was originally called until Bungie showed what one could do with it. Forge is not a map editor but an object editor. In Forge, you can edit objects, spawnpoints, weapons and properties of objects on the map. And, when playing a map on forge, players may take control as a monitor and will obtain the ability to spawn weapons and vehicles in-game, as well as move/adjust them too.

Saved Films

Saved Films allow a player to view any game, campaign or multiplayer, from any angle. It uses game data to re-create the games, which makes file sizes very small. (5 MB for a 15 minute mulitplayer match) These films can also be shared with Bungie.net.

Achievements

Main article: Halo 3 Achievements

Halo 3 has 49 achievements worth a total of 1000 Gamerscore.

Equipment

Main article: Equipment

Power Ups

Weapons

These are the confirmed weapons known to be in the game (all are subject to change):

Covenant

Forerunner

UNSC

Vehicles

Covenant

File:Starry Night by the Ark.PNG
A Covenant Carrier Battle Group
Non-Usable
Speculation

UNSC

Non-Usable

Storyline

Campaign Plot

{{{1}}}
Main article: Halo 3 Campaign


John-117 lands in the jungle's of east Africa after falling two kilometers from the Forerunner ship, he is found by Johnson and the Arbiter and thought to be dead from the impact, he quickly regains consciousness and dismisses any worries about his well being. The team move through the jungle fighting Covenant loyalists and are extracted via a Pelican and taken to near by UNSC base, the temporary home of Miranda Keyes and her forces. Lord Hood and is planning to organize a counter strike on Truth's forces via an assault from the UNSC Ships, to do this however, he needs Covenant anti-air forces eliminated around the sight of the Ark. Lord Hood's broadcast is interrupted by a disturbing broadcast from the Prophet of Truth

"You are, all of you, vermin. Cowering in the dirt, thinking... What, I wonder? That you might escape the coming fire? Your world will burn until its surface is but glass. And not even your demon will live to creep, blackened from its hole to marvel at our passage! The culmination of our journey for your destruction is the will of the gods. And I? I AM their instrument!"

"

— The Prophet of Truth

The UNSC base is then attacked by covenant forces and the Master Chief is forced to destroy the base with the Covenant inside, the majority of wounded and combat ready marines are evacuated before the explosion and John 117 leads a group of them through the wasteland that was New Mombasa towards the city of Voi where the Covenant anti-air forces must be eliminated in order for Lord Hoods plan to be successful.

The Master Chief is successful, aided by the Arbiter he destroys the anti-air and UNSC ships attack Truth's cruiser's. They are too late however, the Ark activates and a portal opens in the sky, all loyalist forces jump through the portal as one covenant cruiser crashes to the Earth in Voi, this cruiser was launched from high charity and just happens to be infested with flood. Earth is at risk and John 117 and The Arbiter battle the flood on the ground, before being extracted. The elites aid humanity by glassing most of the continent to prevent any of the flood spreading. Both UNSC and Sangheili forces move though the portal thought to be the ark and discover the real Ark. Inside the ark, they find out that there is another Halo on Earth. It's beneath the crust, and the UNSC has known about it for years. It ends up expanding. They end up blowing the Ark up, and Master Chief is believed to die in the process. A memorial ceremony for those killed in the Human-Covenant War is shown, with Lord Hood and the Arbiter shaking hands before he returns home on a Covenant Capital Ship. The memorial itself is shown, with a camera pan showing pictures of those killed, before the camera stops at the number 117 etched into the memorial. Later though, after the credits, you find out that he's alive in the ship he escaped on, which was severed by the closing portal. Cortana sends out a distress signal, but warns that it may be years until they are found. Master Chief goes to sleep in a cryotube similar to the one he came out of in the first game, telling Cortana to wake him when he is needed..

During online or system link cooperative campaign gameplay, two Elites will become available for players 3 and 4: N’tho ‘Sraom and Usze ‘Taham.


Template:Conjecturalization

The following is the believed list of campaign levels in successive order of Halo 3 and events that are believed to happen in them:

  1. Arsenal - Occurs in an African jungle. Consists of the opening cutscene and tutorial.
  2. Sierra 117 - Occurs in an African jungle. This level was first physically seen as the first scene of the Halo 3 E3 2007 Trailer, although it was seen later in the trailer as well. It is home to a Covenant Loyalist encampment that SPARTAN-117 is eliminating, and features tunnels and rivers which the Master Chief must navigate to complete the level.
  3. Crow's Nest - Occurs in a "UNSC base" that is under siege by Covenant Loyalists.
  4. Tsavo Highway - Begins in a UNSC base on the outskirts of the African city of Voi with the SPARTAN-117 and Marines mounting on vehicles to punch through several Covenant Loyalist blockades of stacked infantry, Wraiths, Brute Choppers, and Ghosts to reach the city of Voi , where the ark is located, passing by the ruins of the New Mombasa Orbital Elevator. Status-Confirmed
  5. The Storm - Begins with SPARTAN-117 and a dozen Marines mounted on a variety of vehicles, including Mongooses, to destroy a Covenant Loyalist Scarab walker that is "chasing" them. With the help of Hornet and Banshee fighter craft, the Scarab is destroyed and SPARTAN-117 fights with the Arbiter to destroy a Covenant Loyalist anti-air emplacement that is patrolling the airspace of the Ark. After eliminating the Brutes guarding the emplacement, the AA battery is disabled and Miranda Keyes takes a Pelican Dropship to the Portal.
  6. Floodgate - Occurs in Voi, although the Flood appear, coming a covenant cruiser and take over Voi. The city is soon glassed.
  7. The Ark - A portal opens in the sky to the ark
  8. The Covenant - Occurs on the Ark. SPARTAN-117, The Arbiter, and squads of Elites track down and Kill the Prophet of Truth inside a 'Citadel'
  9. Cortana - Occurs on Flood-infested High Charity. Cortana is rescued by SPARTAN-117
  10. Halo - Occurs on installation 00.

Template:Conjecturalization End

The Ark

The Portal at Voi as seen in the Halo 3 announcement trailer.
The Dyson Portal to The Ark - as seen in the Halo 3 trailer.
Main article: The Ark

The Covenant has uncovered a massive and ancient Forerunner artifact under New Mombasa (The mountain in the background is indeed Kilimanjaro[8]) and Cortana is still trapped in the clutches of the Gravemind.

The Ark is mentioned in Halo 2 as a place where all the Halo rings could be fired at once.

It has also been speculated by some that the Ark might be able to withstand the force of all the Halos being activated, saving those within. Presumably, the Forerunners from whom all current sentinent life sprung forth, were saved by being in the Ark. Aside from that speculation, the name can be taken as another form of evidence. It may be a reference to Noah's Ark, which saved a handful of people while the earth was wiped clean. If this is the case, then that explains how the rings could have been activated before and yet life survives. It also explains how the Flood survived. Perhaps some were inside the Ark. And finally it makes sense that you would be able to activate all the Halo's from the Ark, that way you wouldn't die in the process.

While the structure in the trailer is thought to be The Ark, it has only been officially confirmed as a Forerunner structure. However, substantial evidence points to it being the Ark:

At the end of Halo 2, the Arbiter tells us that he is going after the Ark and in the trailer and at Gamespot.com it tells us that the Arbiter is in the first mission of the game fighting along side the John-117 which we know that the John-117 is on Earth.

  • Miranda Keyes is referring to the Forerunner artifact as "the Ark" in the recently shown Level Tsavo Highway
  • In the Halo Graphic Novel one Elite says "We need to clear this area before we can secure access to The Ark" -- Second Sunrise Over New Mombasa.
  • It is also seen in this small sketch from the DVD.
  • In Halo 2, in the Level Outskirts, Cortana says that the Covenant "weren't expecting us to be here." Us refers to Humanity of course, which means that they had come to earth for something else, very likely the Ark so they could begin the Great Journey.

Also, in Bungie's FAQ, they said that although they wouldn't tell what the structure is, Halo fans may recognize it. The structure looks somewhat similar to a structure seen in the Halo 2 multiplayer map Ascension, the circular structures on the exterior of Alpha Halo (visible in the opening menu of Halo 1), or Delta Halo's Control Room. It also looks like the dock that the Forerunner ship at the end of Halo 2 was stationed in, or the platform in the Halo's Library that is home to the installation's Index. Bungie may also be referring to the Jjaro station in Marathon Infinity (an artifact used to contain a being within a sun). Also, in Halo: Ghosts of Onyx, the Dyson Portal is described very similarly to the structure, albeit much [7] smaller.

Template:Spoiler End

Characters

Promotional image for Halo 3 featuring John-117 with an MA5C assault rifle on the campaign level Sierra 117.
Screenshot of The Master Chief
Promotional image for Halo 3 featuring John-117 with an MA5C assault rifle and Thel 'Vadam with a Vostu-pattern carbine on the campaign level Sierra 117.
The Master Chief and the Arbiter

Major Characters

UNSC

Covenant Separatists

Covenant Loyalists

Flood

Forerunner

File:Brutecaptain.jpg
A Render of a Brute Captain

Minor Characters

Co-Op Characters

UNSC

Covenant Separatists

Covenant Loyalists

Flood

Forerunner

Halo 3 Multiplayer

Xbox Live

According to Bungie in EGM, Halo 3 will be taking Xbox Live to the next level. If you create a gametype, you can specify how many types of shields you have and what vehicles are on the map. You can advertise your gametype and if it gets good ratings it may become a matchmade game. If you have the vision camera you will be able to video chat with your friends, and there are now two ranking systems, one of which is based on actual military ranks instead of numbers. This number is your total amount of games and your rank increases the more you play any matchmaking gametype (including unranked). The ranked gametypes are apparently still ranked by numbers.

Maps

File:H3 map.jpg
A concept model of High Ground.

Gametypes

Players can also set up custom games. Custom game settings from the Halo 3 Multiplayer Beta give us an idea of what can be defined in custom gametypes.

Custom options

In Halo 3, there are a number of options that can be changed.

  • Damage resistance
  • Shield multiplier
  • Shield recharge rate
  • Immune to headshots
  • Grenade counts
  • Infinite ammo
  • Weapon pickup disabled
  • Player speed
    • (25%, 50%, 75%, 90%, 100%, 110%, 125%, 150%, 200%, 300%)
  • Player gravity
    • (50%, 100%, 200%)
  • Vehicle use (passenger only)
  • Motion tracker range
    • (10m, 25m, 75m, 100m, 150m)
  • Indestructible vehicles (on, off)

Player Customization

Main article: Armor Permutations

Originally discovered in the Halo 3 Beta code by hackers, high levels of player customization have now been confirmed by GamePro's June issue.

"Halo 3's online mode offers new armor permutations that allow players to customize their persona's from head to toe." it has also been confirmed that you can unlock armor permutations via campaign and online.
IGN AU: "How do they actually find it? Is it linked to multiplayer or single player?"
Lars Bakken: "It's linked to the entire game, and the way it's unlocked is through milestones that you hit, with achievements. It's linked to a point total basically, in your achievements."
IGN AU: "Through single player and multiplayer."
Lars Bakken: "Yep, for both, it's combined."

Variants

Spartan
Elite

Soundtrack

Apparently, Microsoft is hosting a Halo Soundtrack Competition for entrants into the Halo 3 soundtrack by third party bands (reminiscent of Breaking Benjamin's "Blow Me Away" from Halo 2). One of their applicants, Director, has created a song titled "Director vs. Halo 3", which can be found here

Marketing Promotions

Viral Marketing

Main article: Iris

On June 11th, 2007, at 10:26AM PDT, a viral marketing campaign for Halo 3 started, called "Iris".

Trailers

Announcement Trailer

Main article: Halo 3 Announcement Trailer

At E3 2006, Bungie released their announcement trailer. It required long hours and hard work from many, many Bungie staffers, and utilizes real-game assets, fiction and locations from parts of the "real" game." It shows John-117 walking through some wreckage of the New Mombasa space elevator with Cortana appearing at several intervals to give her lines. He then arrives at a cliff where the Covenant forces are hovering over a Forerunner structure (believed to be the Ark). The trailer ends with the Forerunner structure opening and firing a beam of light.

The Trailer fueled speculation about what was going to happen in the game, particularly Cortana's last line in the trailer: "This is the way the world ends,"[9] which references the first of the Cortana Letters. The line itself refers to T. S. Eliot's The Hollow Men, which ends:

This is the way the world ends
Not with a bang but a whimper.

Cortana's emphasis on "this" implies she is rejecting the poem, and that the world will end with a bang. Likely referring to the Halo's being activated.

Starry Night Trailer

Main article: Starry Night

Starry Night Trailer was released on December 4, 2006 with its format designed for TV Ads. It shows two kids staring at the stars talking about whether there are aliens before switching to a dazed Master Chief recovering from some form of blast. Once he gets back on his feet, he uses a Bubble Shield to defend himself from an incoming Wraith plasma mortar and then charges forward, eventually jumping over a cliff into a swarm of Covenant Loyalists.

E3 2007 Trailer

Main article: Halo 3 E3 2007 Trailer

The final trailer for Halo 3 was released during E3 2007. Unlike the others, this trailer focused on showing various gameplay and movie clips. While the trailer did little to further knowledge about the Halo 3, it confirmed many speculations about the game, the least of which was that the Arbiter and the Master Chief will fight alongside one another in the game at some point.

Believe

Main article: Believe

Believe is a Microsoft marketing campaign for Halo 3.

It features the word "Believe" as a tagline, and appears to be honoring the legacy of SPARTAN-117, citing himself as a hero of the United Nations Space Command Defense Force whose brave actions inspired other servicemen during the Human-Covenant War. It has also been cited that it has been linked to the popular messageboard Neogaf.

Other Products

Halo 3 Xbox 360.
  • Mountain Dew Game Fuel is a new version of Mountain Dew soda which was released on August 13th, 2007 and will be available for 12 weeks.
  • Bungie has worked with Jasman Toys and they will be showcasing the new Halo Laser Tag Replica Guns.
  • Tod McFarlane's line of Halo 3 Action Figures.
  • There will a Halo 3 edition of the Xbox 360. It was released on September 16th, and will have other things in the box like a wired Halo 3 headset.
  • The Halo 3 Zune is a Zune in a Halo Trilogy-theme. It features Halo content in many media formats. Included in the Zune, are trailers, music, and artwork, from the critically acclaimed Halo series.
  • Halo 3 scale replica weapons. These are just ornaments and are not toys.
  • Burger King announced a Halo 3 Promotion from a Microsoft press release on August 9th, 2007 including limited edition FRYPODS and 42 oz drink cups.

Trivia

File:Pumaontire.jpg
Puma on Tire
  • In one screenshot, the word "Puma" can be seen on the tires of the Warthog, this is possible homage to the popular online Machinima series Red vs Blue, which uses the Halo game engine. "Puma" came from Episode 2, where Red Team was discussing what to name their new LRV (a warthog), and "puma" came up as a suggestion.
  • In screenshots in the campaign mode and the Halo Trailer, there is Master Chief armed with the new MA5C Assault Rifle, and in the middle of the gun, there is the Marathon symbol, Click here for Image.
  • For Christmas 2006, Microsoft & Bungie gave the U.S. soldiers in Iraq a chance to play the Halo 3 multiplayer public pre-alpha. [10]
  • Halo 3's release date is two more 7s. September 25 is 9+2+5. 9-2=7. 5+2=7. 9+2=11+5=16. Then, 1+6=7. Also September 25, 2+5=7.
  • On Cops & Robbers commercial for the 360 at the XBL Marketplace one of the license plates says HA LO307 aka Halo 3 07.
  • From Bungie.net weekly update (9/14/2007). If you are a Nascar fan, then watch the Dover Nextel Cup on Sunday the 23rd. Car Number 40 driven by David Stremme has been decked out for Halo 3. He is, allegedly, a big Halo fan.
  • From Bungie.net weekly update (9/14/2007). For the Halo Project, they have in fact built a fully functional Warthog.
  • Hollywood Arts announced an auction for a voice cameo in Halo 3 on Febuary 6, 2007. The auction was held from Febuary 17, 2007 to Febuary 24, 2007.[11]

References

  1. ^ http://www.bungie.net/News/TopStory.aspx?link=ohhhhhhhtakeit
  2. ^ http://www.bungie.net/News/content.aspx?type=topnews&link=thesoundofsack
  3. ^ [1]
  4. ^ Image:Spikers.jpg
  5. ^ http://www.bungie.net/News/content.aspx?type=topnews&cid=12616
  6. ^ http://www.1up.com/do/previewPage?cId=3155479
  7. ^ [2]
  8. ^ That is indeed the ruins of New Mombasa. The artifact and the Chief are where they appear to be, on the desert outskirts of New Mombasa, and many miles inland. The mountain behind him is Kilimanjaro. -- Bungie.net Weekly Update May 12, 2006
  9. ^ Please have Cortana's lines pronounced so that I don't see 36 threads about it.

    "I have defied gods and demons."

    "I am your shield, I am your SWORD."

    "I know you, your past, your future."

    "This is the way the world ends."

    Frankie --Weekly Update May 12, 2006
  10. ^ [3]
  11. ^ http://xbox360.ign.com/articles/761/761866p1.html


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