Hunt the Truth
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- "What seems like the end, is only the beginning."
- — Tagline[1]
Hunt the Truth, stylized as HUNT the TRUTH, is an ongoing marketing campaign for the upcoming release of Halo 5: Guardians.[1] Hosted on the popular microblogging and social networking site, Tumblr, Hunt the Truth's mainpage at launch depicted a large-caliber rifle bullet with the word "Traitor" engraved on its side. Hunt the Truth's countdown ended on Sunday, March 22, 2015 at 1:00am UTC. [1] The official hashtag for the campaign is #HUNTtheTRUTH.[1] The story is about journalist Benjamin Giraud's hunt for the truth about the story of Master Chief.
Gallery
- Hunt the Truth Traitor.jpg
The main graphic for HUNT the TRUTH featuring an engraved rifle bullet.
Trivia
- In each turn of the bullet, several words can be read: Son, Abductee, Victim, Orphan, Recruit, Soldier, Warrior, Ally, Hero, Savior, and Traitor.