Become: Difference between revisions
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'''Become''' is a marketing campaign for ''[[Halo Infinite]]''.{{Ref/Twitter|aarongreenberg|1453071902491111425|Aaron Greenberg|Quote=The world needs heroes right now as our Become Campaign starts ramping up in anticipation of launch. Escharum and your role at Master Chief giving me all the feels.}} It features the word "Become" as a tagline, signifying that players are assuming the role of the [[John-117|Master Chief]] in the ''Halo Infinite'' campaign. | '''Become''' is a marketing campaign for ''[[Halo Infinite]]''.{{Ref/Twitter|aarongreenberg|1453071902491111425|Aaron Greenberg|Quote=The world needs heroes right now as our Become Campaign starts ramping up in anticipation of launch. Escharum and your role at Master Chief giving me all the feels.}} It features the word "Become" as a tagline, signifying that players are assuming the role of the [[John-117|Master Chief]] and becoming a hero in the ''Halo Infinite'' campaign.{{Ref/Site|Id=215mccann|URL=https://www.215mccann.com/work/detail/become/detail_image_261|Site=215 McCann|Page=Work Detail - Halo Infinite - Become|D=6|M=11|Y=2021}} | ||
==Media== | ==Media== | ||
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**'''[[Unspoken]]'''{{Ref/YouTube|Id=HIUNSCArchivesUnspoken|jPPVDXU5fy4|HALO|UNSC Archives - Unspoken|Y=2021|M=11|D=2|Quote=Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system.}} | **'''[[Unspoken]]'''{{Ref/YouTube|Id=HIUNSCArchivesUnspoken|jPPVDXU5fy4|HALO|UNSC Archives - Unspoken|Y=2021|M=11|D=2|Quote=Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system.}} | ||
**'''[[Project Magnes (trailer)|Project Magnes]]'''{{Ref/YouTube|pMDB0bdGHDc|HALO|Halo Infinite <nowiki>|</nowiki> UNSC Archives - Project Magnes|D=6|M=11|Y=2021}} | **'''[[Project Magnes (trailer)|Project Magnes]]'''{{Ref/YouTube|pMDB0bdGHDc|HALO|Halo Infinite <nowiki>|</nowiki> UNSC Archives - Project Magnes|D=6|M=11|Y=2021}} | ||
==Production notes== | |||
The ''Become'' campaign was created by 215 McCann,{{Ref/Reuse|Id=215mccann}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/unsc-archives/detail_image_282|Site=215 McCann|Page=Work Detail - Halo Infinite - UNSC Archives|D=6|M=11|Y=2021}} the San Francisco-based advertising agency that previously created the ''[[Believe]]'' campaign for ''[[Halo 3]]'' and the ''[[Hunt the Truth]]'' campaign for ''[[Halo 5: Guardians]]''.{{Ref/Site|URL=https://www.215mccann.com/work/detail/believe/detail_image_110|Site=215 McCann|Page=Work Detail - Halo 3 - Believe|D=6|M=11|Y=2021}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/hunt-the-truth/detail_image_75|Site=215 McCann|Page=Work Detail - Halo 5: Guardians - Hunt the Truth|D=6|M=11|Y=2021}} | |||
==Sources== | ==Sources== | ||
{{Ref/Sources}} | {{Ref/Sources}} | ||
Revision as of 15:33, November 6, 2021
Become is a marketing campaign for Halo Infinite.[1] It features the word "Become" as a tagline, signifying that players are assuming the role of the Master Chief and becoming a hero in the Halo Infinite campaign.[2]
Media
Trailers
- Step Inside - A trailer showing the creation of the MJOLNIR Powered Assault Armor (GEN3) Mark VI.
- The Banished Rise - This trailer used footage of the Step Inside trailer, but features a monologue from Escharum, the Banished Jiralhanae War Chief who serves as an antagonist in Halo Infinite.
- UNSC Archives - This is a sub-set of trailers tied to the Become campaign. They are intended to depict stories not yet depicted in the Halo universe.[3]
Production notes
The Become campaign was created by 215 McCann,[2][6] the San Francisco-based advertising agency that previously created the Believe campaign for Halo 3 and the Hunt the Truth campaign for Halo 5: Guardians.[7][8]
Sources
- ^ Twitter, Aaron Greenberg (@aarongreenberg): "The world needs heroes right now as our Become Campaign starts ramping up in anticipation of launch. Escharum and your role at Master Chief giving me all the feels."
- ^ a b 215 McCann, Work Detail - Halo Infinite - Become (Retrieved on Nov 6, 2021) [archive]
- ^ Twitter, Halo (@Halo): "UNSC Archives accessed. Contained within are the untold stories of humanity and heroism behind the Master Chief. Stay tuned for further transmissions." (Retrieved on Nov 2, 2021) [archive]
- ^ YouTube - HALO, UNSC Archives - Unspoken: "Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system." (Retrieved on Nov 2, 2021)
- ^ YouTube - HALO, Halo Infinite | UNSC Archives - Project Magnes (Retrieved on Nov 6, 2021)
- ^ 215 McCann, Work Detail - Halo Infinite - UNSC Archives (Retrieved on Nov 6, 2021) [archive]
- ^ 215 McCann, Work Detail - Halo 3 - Believe (Retrieved on Nov 6, 2021) [archive]
- ^ 215 McCann, Work Detail - Halo 5: Guardians - Hunt the Truth (Retrieved on Nov 6, 2021) [archive]
