Mountain Dew Game Fuel: Difference between revisions

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http://adage.com/article?article_id=116107
http://adage.com/article?article_id=116107


[[Category:Commerical Merchandising]]
[[Category:Commercial Merchandising]]

Revision as of 16:40, April 26, 2007

A picture of Mountain Dew Game Fuel.
Mountain Dew Game Fuel

Mountain Dew Game Fuel is a new version of Mountain Dew. This version is designed specifically to target gamers providing them the boost they need. It will aid in marketing Halo 3.

Summary

Game Fuel is a cherry-citrus flavor dyed red. It is due in August of 2007. The bottles will feature the Halo 3 logo and a picture of the Master Cheif along with the words Game Fuel and Limited Edition. Each bottle will contain about 120 milligrams of caffene.

References

http://adage.com/article?article_id=116107