Hunt the Truth: Difference between revisions
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[[File:Hunt the Truth avatar.png|thumb|250px|The avatar used on the ''HUNT the TRUTH'' SoundCloud profile]] | |||
{{Quote|What seems like the end, is only the beginning.|Tagline<ref name ="Official Tumblr"/>}} | {{Quote|What seems like the end, is only the beginning.|Tagline<ref name ="Official Tumblr"/>}} | ||
'''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', is an ongoing marketing campaign made by ''[http://www.ayzenberg.com/ Ayzenberg Group]'' for the upcoming release of ''[[Halo 5: Guardians]]''<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref>, hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14th, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref> Season 2 will begin sometime in September, 2015.<ref>[https://twitter.com/DustStorm/status/619566371710472193 '''San Diego Comicon 2015''']</ref> | '''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', is an ongoing marketing campaign made by ''[http://www.ayzenberg.com/ Ayzenberg Group]'' for the upcoming release of ''[[Halo 5: Guardians]]''<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref>, hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14th, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref> Season 2 will begin sometime in September, 2015.<ref>[https://twitter.com/DustStorm/status/619566371710472193 '''San Diego Comicon 2015''']</ref> | ||
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== Supplementary marketing campaigns == | == Supplementary marketing campaigns == | ||
=== Bullet Trailer === | |||
:"''It’s time to #HUNTtheTRUTH.''" | |||
<div class="floatright"><youtube width="400" height="250">V9D2HzbT9Pc</youtube></div> | |||
On the same day the audio drama started. A bullet trailer was released. The trailer had a bullet shot out of an [[SRS99-S5 AM sniper rifle]] that rotated with several words on it finally ending up though the Master Chiefs visor. On the Hunt the Truth Blog you can slow down the trailer to see clearly the words on the Bullet and with each turn the bullet reads: ''SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR''. An image of this is shown in the gallery below. | |||
=== Live-action trailers === | === Live-action trailers === | ||
{{Main|All Hail|The Cost}} | {{Main|All Hail|The Cost}} | ||
:"''There are 2 sides to every story. ''" | :"''There are 2 sides to every story.''" | ||
Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign. | Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign. | ||
=== | === Hunt the Truth Voice === | ||
On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Season 1 Episode 6 and the Message from Sully Blog Post. | |||
=== Hunt the Signal === | === Hunt the Signal === | ||
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}} | }} | ||
==Voice cast== | ==Season 1 Voice cast== | ||
*[[Wikipedia:Keegan-Michael Key|Keegan Michael-Key]] as ''[[Benjamin Giraud]]''<ref name="xwire">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8 '''Xbox Wire''': ''Has the Master Chief Gone AWOL?'']</ref> | *[[Wikipedia:Keegan-Michael Key|Keegan Michael-Key]] as ''[[Benjamin Giraud]]''<ref name="xwire">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8 '''Xbox Wire''': ''Has the Master Chief Gone AWOL?'']</ref> | ||
*[[Wikipedia:Cobie Smulders|Cobie Smulders]] as ''[[Petra Janecek]]''<ref name="xwire"/> | *[[Wikipedia:Cobie Smulders|Cobie Smulders]] as ''[[Petra Janecek]]''<ref name="xwire"/> | ||
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==Trivia== | ==Trivia== | ||
*''Hunt the Truth'' establishes that ''[[Halo 2]]'''s cover art is actually an in-universe photograph captured and edited by Giraud. | *''Hunt the Truth'' establishes that ''[[Halo 2]]'''s cover art is actually an in-universe photograph captured and edited by Giraud. | ||
*The circular symbols at the top of the Death Record are actually a modified form of [[w:c:tardis:Gallifreyan_(language)|Circular Gallifreyan]] from the British television show [[w:c:tardis:Doctor_Who|''Doctor Who'']]. | *The circular symbols at the top of the Death Record are actually a modified form of [[w:c:tardis:Gallifreyan_(language)|Circular Gallifreyan]] from the British television show [[w:c:tardis:Doctor_Who|''Doctor Who'']]. | ||
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*The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name. | *The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name. | ||
*Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise". | *Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise". | ||
==Gallery== | ==Gallery== | ||
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File:H5 bullet.png|A graphic showing the successive frames of the Halo 5 "Bullet" teaser | File:H5 bullet.png|A graphic showing the successive frames of the Halo 5 "Bullet" teaser | ||
File:Huntthetruth final.png|Halo 5 promotional art featuring Locke and John-117, displayed at the end of the "Bullet" teaser | File:Huntthetruth final.png|Halo 5 promotional art featuring Locke and John-117, displayed at the end of the "Bullet" teaser | ||
File:Hunt the Truth Countdown.jpg|The countdown to the ''HUNT the TRUTH'' reveal on March 23, 2015 | File:Hunt the Truth Countdown.jpg|The countdown to the ''HUNT the TRUTH'' reveal on March 23, 2015 | ||
File:H5G - Locke vs Chief.jpg|Locke and John-117 | File:H5G - Locke vs Chief.jpg|Locke and John-117 | ||
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File:TtT-TwitterAd.jpg|An ad for Hunt the Truth with John-117. | File:TtT-TwitterAd.jpg|An ad for Hunt the Truth with John-117. | ||
File:HtT-TwitterAd1.jpg|An ad for Hunt the Truth with Jameson Locke. | File:HtT-TwitterAd1.jpg|An ad for Hunt the Truth with Jameson Locke. | ||
File: | File:HTT Voice.png|Poster for voice actor submissions for Season 1 Episode 6. | ||
File:HtT-Episode6sound.png|The hidden message in Season 1 Episode 6. | |||
File:HtT-Episode6sound.png|The hidden message in Episode 6. | |||
File:HtT-HunttheMasterChief.jpg|Hunt the Master Chief. | File:HtT-HunttheMasterChief.jpg|Hunt the Master Chief. | ||
File:The_Twins.png|Original image of "The Twins" blog post, with the error "Background Nose" | File:The_Twins.png|Original image of Season 1 "The Twins" blog post, with the error "Background Nose". | ||
File:Fero script.jpg|FERO's Season 1 script cover. | File:Fero script.jpg|FERO's Season 1 script cover. | ||
</gallery> | </gallery> |
Revision as of 09:00, September 6, 2015
- "What seems like the end, is only the beginning."
- — Tagline[1]
Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, is an ongoing marketing campaign made by Ayzenberg Group for the upcoming release of Halo 5: Guardians[1], hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until E3 2015 in June 14th, 2015.[2][3] Season 2 will begin sometime in September, 2015.[4]
Season 1
- Main article: Hunt the Truth Season 1
Hunt the truth Season 1 started on March 22, 2015 and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief.
Supplementary marketing campaigns
Bullet Trailer
- "It’s time to #HUNTtheTRUTH."
On the same day the audio drama started. A bullet trailer was released. The trailer had a bullet shot out of an SRS99-S5 AM sniper rifle that rotated with several words on it finally ending up though the Master Chiefs visor. On the Hunt the Truth Blog you can slow down the trailer to see clearly the words on the Bullet and with each turn the bullet reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown in the gallery below.
Live-action trailers
Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign.
Hunt the Truth Voice
On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Season 1 Episode 6 and the Message from Sully Blog Post.
Hunt the Signal
- Main article: Hunt the Signal
Hunt the Signal was an ARG related to Hunt the Truth in which teams of four competed on order to have characters in Halo 5: Guardians be created in their likeness.
Hunt the Master Chief
From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015 for a copy of the Halo 5: Guardians Limited Collector's Edition.[5]
Appearances
Characters
Organizations
Locations
|
Events
WeaponsVehiclesEquipment and Technology
|
Season 1 Voice cast
- Keegan Michael-Key as Benjamin Giraud[7]
- Cobie Smulders as Petra Janecek[7]
- Phil LaMarr as Simon Kensington (aka "Deon Govender"), Thomas Wu, and Ray Kurzig[7]
- Tara Strong as Ellie Bloom[7]
- Jennifer Hale as Gabriella Dvørak[7]
- Kumail Nanjiani as Mshak Moradi[7]
- Troy Baker as Anthony Petrosky[7]
- Jerry Trainor as Michael Sullivan[7]
- Steve Blum as Paul Gustivson (aka "Jakob Walker")[7]
- Stacy Keach as Franklin Mendez[7]
- Janina Gavankar as FERO[7]
- Laura Bailey as Katrina[7]
- Mark Rolston as Andrew Del Rio
- Travis Willingham as Charles Kesler
Trivia
- Hunt the Truth establishes that Halo 2's cover art is actually an in-universe photograph captured and edited by Giraud.
- The circular symbols at the top of the Death Record are actually a modified form of Circular Gallifreyan from the British television show Doctor Who.
- Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the Hunt the Truth Tumblr page.
- The officer who authorized the "Notice of Violation" ticket is a reference to Frank O'Connor, with both people sharing the same last name.
- Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise".
Gallery
- Fero script.jpg
FERO's Season 1 script cover.
Sources
- ^ a b "Hunt the Truth": Official Tumblr
- ^ Xbox Wire - Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero
- ^ Xbox Wire - Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?
- ^ San Diego Comicon 2015
- ^ Hunt the Master Chief
- ^ Twitter - Xbox
- ^ a b c d e f g h i j k l Xbox Wire: Has the Master Chief Gone AWOL?