Believe: Difference between revisions
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{{ | {{Status|RealWorld}} | ||
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===Trailers=== | ===Trailers=== | ||
*'''[[Museum]]''' - A live-action TV commercial featuring Retired Major [[Pawel Czernek]], a UNSC veteran that fought in the [[Battle of Mombasa|Battle of New Mombasa]] alongside SPARTAN-117, reminiscing of his memories of the inspiring hero. | *'''Testimonials''' - These were a set of 4 videos showcasing veterans of the Human-Covenant war reminiscing over the [[Second Battle of New Mombasa]]. | ||
*'''[[Hunted]]''' - A live-action TV commercial. | **'''[[Museum]]''' - A live-action TV commercial featuring Retired Major [[Pawel Czernek]], a UNSC veteran that fought in the [[Battle of Mombasa|Battle of New Mombasa]] alongside SPARTAN-117, reminiscing of his memories of the inspiring hero. | ||
*'''[[Enemy Weapon]]''' - A live-action TV commercial. | **'''[[Hunted]]''' - A live-action TV commercial. | ||
*'''[[Gravesite]]''' - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death". | **'''[[Enemy Weapon]]''' - A live-action TV commercial. | ||
*'''[[Believe: The John 117 Monument]]''' - A live-action online video, describing the in-universe construction of the memorial diorama. | **'''[[Gravesite]]''' - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death". | ||
*'''Diorama''' - There were two videos made focusing on the Diorama itself. | |||
**'''[[Believe: The John 117 Monument]]''' - A live-action online video, describing the in-universe construction of the memorial diorama. | |||
**'''[[Diorama]]''' - A video showcasing several parts of the diorama. | |||
*'''[[Shooting a Hero]]''' - A trailer detailing the photos of John-117 that Jake Courage took.<ref>[https://youtu.be/vxW-0NpF7zw '''Youtube''' ''Believe - Shooting a Hero'']</ref> | *'''[[Shooting a Hero]]''' - A trailer detailing the photos of John-117 that Jake Courage took.<ref>[https://youtu.be/vxW-0NpF7zw '''Youtube''' ''Believe - Shooting a Hero'']</ref> | ||
**'''[[Making of Shooting a Hero]]''' - Making of the photos for the art gallery and Xbox.com site.<ref>[https://www.behance.net/gallery/207255/Halo-3-Jake-Courage-exhibition '''Believe''' ''- Shooting a Hero overiew'']</ref> | **'''[[Making of Shooting a Hero]]''' - Making of the photos for the art gallery and Xbox.com site.<ref>[https://www.behance.net/gallery/207255/Halo-3-Jake-Courage-exhibition '''Believe''' ''- Shooting a Hero overiew'']</ref> | ||
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===References=== | ===References=== | ||
*In the ''[[Halo 3: ODST]]'' campaign levels ''[[Mombasa Streets]]'' and ''[[ | *In the ''[[Halo 3: ODST]]'' campaign levels ''[[Mombasa Streets]]'' and ''[[Tayari Plaza]]'', there are several graffiti where the player can read BELIEVE, a reference to the ''Halo 3'' marketing campaign. | ||
**There is one particular area in ''Mombasa Streets'' though that has ''117'' in bullet holes next one of the BELIEVE graffiti. | **There is one particular area in ''Mombasa Streets'' though that has ''117'' in bullet holes next one of the BELIEVE graffiti. | ||
*A new trailer released for | *A new trailer released for [[Wikipedia:Devolver Digital|Devolver Digtial]] and [[Wikipedia:Croteam|Croteam]]'s ''Serious Sam HD'' entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer, before showing the game's logo. | ||
*A [https://www.youtube.com/watch?v=117zjJbGCxk trailer] for the Spartan Showdown event in [[Wikipedia:Epic Games|Epic Games]] and [[Wikipedia:Mediatonic|Mediatonic]]'s ''[[Wikipedia:Fall Guys|Fall Guys]]'' is a tribute or parody to the Believe campaign. The uses a rendition of the same song used the Believe Diorama while the camera moves about a "diorama" of many of the game's jellybean-shaped characters posed in various positions; all the while, a pink character walks around the scene. The camera moves to the top of the diorama where a character dressed as John-117 is posed alongside a [[Jiralhanae Chieftain]], who is reaching for a crown. The camera zooms in on a ball that the John-117 character is holding, and then cuts to his visor, mirroring the end of the Believe Diorama trailer, revealing its eyes. It then cuts to a black screen displaying a strange language that translates to "Woo!" and transitions to "BELIEVE". The trailer ends with the pink character trying to grab the crown, knocking it down along with the John-117 and Chieftain characters, transitioning to the event's title card. | |||
==Gallery== | ==Gallery== | ||
=== | ===Promotional images=== | ||
<gallery> | <gallery> | ||
File:H3 Believe Print Ad medal ad.jpg|Print ad for the Believe campaign. | File:H3 Believe Print Ad medal ad.jpg|Print ad for the Believe campaign. | ||
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</gallery> | </gallery> | ||
=== | ===Jake Courage site=== | ||
<gallery> | <gallery> | ||
File:Jake Courage venue page..jpg|JakeCourage.com Venue page. | File:Jake Courage venue page..jpg|JakeCourage.com Venue page. | ||
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File:Jake_Courage_3.jpg|Jake Courage Website. Image 4 | File:Jake_Courage_3.jpg|Jake Courage Website. Image 4 | ||
File:Jake courage 1.png|Jake Courage Website. Image 15 | File:Jake courage 1.png|Jake Courage Website. Image 15 | ||
File:Kale.PNG|Jake Courage Website. Part of Image 19 | |||
File:Jake_Courage_4.png|Jake Courage Website. Image 21 | File:Jake_Courage_4.png|Jake Courage Website. Image 21 | ||
File:H3-Believe-Jake Courage Photos.jpg|Jake Courage exhibition. Text 11, 17. Image 6, 8 | |||
</gallery> | </gallery> | ||
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{{Ref/Sources}} | {{Ref/Sources}} | ||
== | ==See also== | ||
*[[The Next War]] | *[[The Next War]] | ||
__NOTOC__ | __NOTOC__ | ||
[[Category:Promotional | [[Category:Promotional material]] | ||
[[Category:Believe]] | [[Category:Believe]] | ||
[[Category:Canon]] | [[Category:Canon]] |
Latest revision as of 13:48, March 24, 2023
This article does not have enough inline citations and/or does not adhere to the proper citation format. You can help Halopedia by adding citations. |
- "A hero need not speak. When he is gone, the world will speak for him."
- — Magazine Ad
Believe is a Microsoft marketing campaign for Halo 3 produced by New Deal Studios. It features the word "Believe" as a tagline, and appears to be honoring the legacy of SPARTAN-117, citing him as a hero of the United Nations Space Command whose brave actions inspired other servicemen during the Human-Covenant War.
It includes handouts, live-action TV commercials, magazine page advertisements, and Xbox live marketplace ads.
Media[edit]
Websites[edit]
(Note the Websites are defunct now. Anything that can be found is either on its relevant page or on this page)
- Diorama - An interactive flash movie, a part of the Believe campaign for Halo 3. It is a fly through of the John-117 Monument, and was be viewed at the Halo 3 website.
- On Xbox.com, there was a collection of photographs from war photographer Jake Courage titled "Shooting a Hero".[1]
Trailers[edit]
- Testimonials - These were a set of 4 videos showcasing veterans of the Human-Covenant war reminiscing over the Second Battle of New Mombasa.
- Museum - A live-action TV commercial featuring Retired Major Pawel Czernek, a UNSC veteran that fought in the Battle of New Mombasa alongside SPARTAN-117, reminiscing of his memories of the inspiring hero.
- Hunted - A live-action TV commercial.
- Enemy Weapon - A live-action TV commercial.
- Gravesite - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death".
- Diorama - There were two videos made focusing on the Diorama itself.
- Believe: The John 117 Monument - A live-action online video, describing the in-universe construction of the memorial diorama.
- Diorama - A video showcasing several parts of the diorama.
- Shooting a Hero - A trailer detailing the photos of John-117 that Jake Courage took.[2]
- Making of Shooting a Hero - Making of the photos for the art gallery and Xbox.com site.[3]
Events[edit]
- Believe - A pamphlet distributed at the Project Revolution musical festival, featuring in-universe musical presentation of the UNSC Symphony Orchestra.
- Believe Plaques - Plaques were displayed in several locations. The dates on some of these plaques are canonically incorrect, describing Human-Covenant War events involving John-117 happening in mid-2553 and later, despite the fact that the war had ended and John was Missing In Action by that time.
- Art Galleries - Several photographs were shown in art galleries in the UK that were photos by Jake Courage.
Trivia[edit]
Production notes[edit]
- The creators of the campaign were not informed of the story of Halo 3,[citation needed] leading to multiple inconsistencies with the narrative depicted in Believe and the game's story. However, according to Jeff Easterling on September 9, 2018 it was canon "for now".[4]
- Stan Winston Studio was responsible for the diorama featured in the Halo 3 Believe ads.[citation needed]
- The melody that was used in the Believe commercials was created by Polish pianist Frédéric Chopin and is called "Preludes #15, Raindrop".
References[edit]
- In the Halo 3: ODST campaign levels Mombasa Streets and Tayari Plaza, there are several graffiti where the player can read BELIEVE, a reference to the Halo 3 marketing campaign.
- There is one particular area in Mombasa Streets though that has 117 in bullet holes next one of the BELIEVE graffiti.
- A new trailer released for Devolver Digtial and Croteam's Serious Sam HD entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer, before showing the game's logo.
- A trailer for the Spartan Showdown event in Epic Games and Mediatonic's Fall Guys is a tribute or parody to the Believe campaign. The uses a rendition of the same song used the Believe Diorama while the camera moves about a "diorama" of many of the game's jellybean-shaped characters posed in various positions; all the while, a pink character walks around the scene. The camera moves to the top of the diorama where a character dressed as John-117 is posed alongside a Jiralhanae Chieftain, who is reaching for a crown. The camera zooms in on a ball that the John-117 character is holding, and then cuts to his visor, mirroring the end of the Believe Diorama trailer, revealing its eyes. It then cuts to a black screen displaying a strange language that translates to "Woo!" and transitions to "BELIEVE". The trailer ends with the pink character trying to grab the crown, knocking it down along with the John-117 and Chieftain characters, transitioning to the event's title card.