Mountain Dew Game Fuel: Difference between revisions

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http://adage.com/article?article_id=116107
http://adage.com/article?article_id=116107


[[Category:Commercial Merchandising]]
[[Category:Products]]

Revision as of 21:28, July 20, 2007

A picture of Mountain Dew Game Fuel.
Mountain Dew Game Fuel

Mountain Dew Game Fuel is a new version of Mountain Dew soda to be released in August 2007.

This version is designed specifically to target gamers, providing them with the boost "they need to play for several hours". It is expected to aid in marketing Halo 3.

Summary

Game Fuel is a cherry-citrus flavor dyed red. The bottles will feature the Halo 3 logo and a picture of the Master Chief along with the words "Game Fuel" and "Limited Edition". Each bottle will contain about 120 milligrams of caffeine.

References

http://adage.com/article?article_id=116107