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{{Title|''The Cost''}}
{{Title|''The Cost''}}
{{Not canon}}
{{Era|RW}}
{{Status|NonCanon}}
<div class="floatright"><youtube width="400" height="250">9rd8FWUCCZk</youtube></div>
{{#widget:YouTube|id=Jx1hF7wW6TA|width=400|right}}
The '''Halo 5: Guardians Master Chief Ad''', also called '''The Cost''',<ref>[https://www.artstation.com/artwork/halo-5-guardians '''ArtStation''': ''HALO 5: Guardians'']</ref> is a video advertisement part of the ''[[Hunt the Truth]]'' marketing campaign for ''[[Halo 5: Guardians]]''. It was released on [[2015|March 29, 2015]] alongside the [[All Hail|Spartan Locke ad]] as its counterpart, and depicts [[John-117]] confronting Agent [[Jameson Locke]]. The two trailers were directed by [[Wikipedia:Rupert Sanders|Rupert Sanders]], who previously worked on the ''[[Believe]]'' campaign and the ''[[The Life|We Are ODST]]'' live-action trailer.<ref>[http://www.wired.co.uk/news/archive/2015-04/10/halo-5-trailer-directors '''Wired''': ''How the 'Halo 5: Guardians' ads are expanding the universe'']</ref>
The '''''Halo 5: Guardians'' Master Chief Ad''', also called '''''The Cost''''',<ref>[https://www.artstation.com/artwork/halo-5-guardians '''ArtStation''': ''HALO 5: Guardians'']</ref> is a video advertisement part of the ''[[Hunt the Truth]]'' marketing campaign for ''[[Halo 5: Guardians]]''. It was released on [[2015|March 29, 2015]] alongside the [[All Hail|Spartan Locke ad]] as its counterpart, and depicts [[John-117]] confronting [[Jameson Locke]]. The two trailers were directed by [[Wikipedia:Rupert Sanders|Rupert Sanders]], who previously worked on the ''[[Believe]]'' campaign and the ''[[The Life|We Are ODST]]'' live-action trailer.<ref>[http://www.wired.co.uk/news/archive/2015-04/10/halo-5-trailer-directors '''Wired''': ''How the 'Halo 5: Guardians' ads are expanding the universe'']</ref> This trailer, along with [[All Hail]], was taken down by Xbox on its YouTube channel on April 22, 2016.


== Transcript ==
== Transcript ==
''John strides across a large debris field on an unknown [[human]] [[Human colonies|colony world]]. Severely damaged skyscrapers still stand in the distance. A wind kicks up dust, which swirls around him. The camera faces his front, moving with him as he walks.''
''John strides across a large debris field on an unknown [[human]] [[Human colonies|colony world]]. Severely damaged skyscrapers still stand in the distance. A wind kicks up dust, which swirls around him. The camera faces his front, moving with him as he walks.''


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==Trivia==
==Trivia==
Locke appears as a friendly on John's radar, whereas Locke's radar in the counterpart ad is blank.
Locke appears as a friendly on John's radar, whereas Locke's radar in the counterpart ad is blank.
The Master Chief has three grenades and seventeen rounds in his rifle.  The is a biblical reference: John 3:17, ''For God did not send his Son into the world to condemn the world, but to save the world through him.''


==Gallery==
==Gallery==
===Production images===
<Gallery>
<gallery>
File:HtT-JohnAdArt.jpg|Concept art for the trailer
File:HtT-JohnAdArt.jpg|Concept art for the trailer
File:H5G Human city concept art.jpg|Matte painting for the city environment.
File:H5G AllHail DMPBreakdown.jpg|A breakdown of the matte environment's 3D mapping.
File:H5G AllHail MatteBackground Test.jpg|A test for the matte environment over a photo from the filming.
File:H5G Damaged UNSC Infinity trailer.jpg|Matte painting for the damaged UNSC ''Infinity''.
</gallery>
===Screenshots===
<gallery>
File:HtT-JohnWalking.png|John on an unknown world
File:HtT-JohnWalking.png|John on an unknown world
File:HtT-JohnHeadshot.png|John continues walking
File:HtT-JohnHeadshot.png|John continues walking
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File:HtT-JohnaimingatLocke.png|John takes aim at Locke with his M6H pistol
File:HtT-JohnaimingatLocke.png|John takes aim at Locke with his M6H pistol
File:HtT-WoundedLocke.png|Locke lies wounded at the base of the statue
File:HtT-WoundedLocke.png|Locke lies wounded at the base of the statue
File:HtT-Chief.png|A close up of John
File:StatueComp.png|The subtle differences between this trailer and 'All Hail' trailer.
</Gallery>
</Gallery>


==Sources==
==Sources==
{{Ref/Sources}}
<references/>


==External links==
==External links==
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{{Trailer}}
{{Trailer}}
[[Category:Hunt the Truth]]
[[Category:Hunt the Truth]]
 
[[Category:Cinematics]]
[[Category:Halo 5: Guardians trailers]]
[[Category:Trailers]]

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