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{{Title|''Halo 3'' announcement trailer}}
{{Era|RW}}
{{Status|RealWorld}}
At [[Electronic Entertainment Expo|E3]] 2006, the '''''[[Halo 3]]'' [[Trailer|Announcement Trailer]]''' was shown. Unlike the ''[[Halo: Combat Evolved]]'' and ''[[Halo 2]]'' trailers, this trailer is in widescreen, HD (high-definition). Cortana's final line within the trailer seems to reference the first of the [[Cortana Letters]].
{{#widget:YouTube|id=0ENyvXc_Cuw|width=300|right}}
The '''''Halo 3'' announcement trailer''' was debuted at [[Electronic Entertainment Expo|E3]] [[2006]]. Unlike the ''[[Halo: Combat Evolved]]'' and ''[[Halo 2]]'' [[trailer]]s, the ''[[Halo 3]]'' trailer is in widescreen and HD (high-definition); it also rendered in real-time, being based on the ending cinematic of the level [[The Storm]] from ''Halo 3''. An accompanying [[ViDoc]], [[Halo 3 ViDoc: Finish the Fight|Finish the Fight]], was released shortly after the trailer.


==Transcript==
==Transcript==
''Fade in from white to ruins at the edge of [[New Mombasa]]. A comical warning sign depicting a [[Unggoy|Grunt]] crossing swings in the wind. The camera slowly pulls back as a gust of wind kicks up a cloud of sand. A flash of blue light flows toward and past the camera, a partial image of [[Cortana]] visible.''
[[File:H3 Cortana.jpg|200px|right|thumb]]
[[File:Chief Visor.jpg|200px|right|thumb|[[Installation 00|The Ark's]] [[The Portal|Portal]] reflected on [[John-117]]'s visor.]]
Fade in from white to ruins at the edge of [[New Mombasa]]. A comical warning sign depicting a [[Unggoy|Grunt]] crossing swings in the wind. The camera slowly pulls back as a gust of wind kicks up a cloud of sand. A flash of blue light flows toward and past the camera, a partial image of [[Cortana]] visible.


*'''Cortana:''' ''(distorted)'' "...I have defied gods and demons..."
'''Cortana:''' ''(distorted)'' "...I have defied gods and demons..."


''Cortana vanishes, and the camera continues to back through ruins. A cloud of smoke rises, along with the storm, distorting the familiar silhouette approaching the camera. Again, a transmission from Cortana flashes by, showing her lips moving realistically.''
Cortana vanishes, and the camera continues to back through ruins. A cloud of smoke rises, along with the storm, distorting the familiar silhouette approaching the camera. Again, a transmission from Cortana flashes by, showing her lips moving realistically.


*'''Cortana:''' ''(distorted)'' "...I am your shield. I am your sword..."
'''Cortana:''' ''(distorted)'' "...I am your shield. I am your sword..."


''The figure, revealed to be [[John-117|Master Chief]], walks through the smoke, an [[MA5C assault rifle]] over his shoulder. He stares off to the right. He readies the gun and looks straight ahead. A transmission flashes by showing Cortana's entire face.''
The figure, which is clearly the [[John-117|Master Chief]], walks through the smoke, an [[MA5C Individual Combat Weapon System|assault rifle]] over his shoulder. He stares off to the right. He readies the gun and looks straight ahead. A transmission flashes by showing Cortana's entire face.


*'''Cortana:''' "I know you. Your past, your future..."
'''Cortana:''' "I know you. Your past, your future..."


''Her face fades away into the Chief. Three [[Irdnekt-pattern Banshee|Banshees]] fly toward the camera from behind him. The camera follows them to a {{Pattern|Kerel|assault carrier}} in the foreground with a fairly sizable Covenant fleet in the background. Nine Banshees are escorting a [[Kez'katu-pattern Phantom|Phantom]]. The Chief stands at the edge of a cliff. The camera follows the [[Covenant]] ships to see a massive [[Forerunner]] [[Portal at Voi|structure]] in the valley. A hole is in the center, directly beneath the eye of the storm within the raging clouds above. A shockwave sweeps the valley as plates in the structure rise. As soon as the shockwave occurs, the assault carriers start moving out of the huge crater. The cliffs start to break away, and the Chief watches his footing. Energy gathers in the center; in the reflection of the Chief's visor, it fires; fade to white. Cut to black.''
Her face fades away into the Chief. Three [[Type-26 Ground Support Aircraft|Banshees]] fly toward the camera from behind him. We follow them to see an Covenant [[Covenant assault carrier|Assault Carrier]] in the foreground with a fairly sizable Covenant fleet in the background. Nine Banshees (whose pilots' identities are hidden from us) are escorting a [[Type-52 Troop Carrier|Phantom]]. The Chief stands at the edge of a cliff. We follow the [[Covenant Empire|Covenant]] ships to see a massive [[Forerunner]] [[The Portal|structure]] in the valley. A hole is in the center, directly beneath the eye of the storm within the raging clouds above. A shockwave sweeps the valley as plates in the structure rise. As soon as the shock wave occurs, the Assault Carriers start moving out of the huge crater. The cliffs start to break away, and the Chief watches his footing. Energy gathers in the center; we see the reflection in the Chief's visor. It fires; fade to white; cut to black.


*'''Cortana:''' ''(voice over)'' "''This'' is the way the world ends."
'''Cortana:''' ''(voice over)'' "''This'' is the way the world ends."


''The'' Halo 3 ''logo is shown, and the trailer ends with:''
The ''Halo 3'' logo is shown, and the trailer ends with:
<center><tt>Finish The Fight<br/>
2007</tt></center>


==Trivia==
<center><tt>Finish The Fight<br />
[[File:H3 Announcement trailer Grunt Crossing.png|thumb|250px|The Grunt crossing sign in the beginning of the trailer.]]
2007 </tt>
*In the beginning, there is a "Grunt crossing" sign as an Easter egg. In an FAQ released with the trailer, Bungie jokingly explained, "The New Mombasa City Council had an incredibly efficient public works department until and even ''during'' the tragic and devastating Covenant invasion."{{Ref/Site|URL=http://www.bungie.net/Games/Halo3/content.aspx?link=Halo3AnnounceFAQ|Site=Bungie.net|Page=Halo 3 - Announcement FAQ|D=11|M=5|Y=2006}}
</center>
*When [[Cortana]] speaks, a voice similar or identical to the [[Gravemind]] is saying the same words. This voice steadily fades with each dialogue; by the time she says, "This is the way the world ends," the second voice is completely absent.
 
*The terrain geometry used in the trailer was reused for the [[main menu]] of the final game, albeit with the inclusion of the [[Forerunner]] [[Supernal Spiral-class keyship|''Supernal Spiral''-class]] [[Keyship]] ''[[Anodyne Spirit]]'' at the center of the portal.
== Trivia ==
*Cortana's final line in the trailer references the [[Cortana Letters]], a series of cryptic e-mails sent to marathon.bungie.org (a sister site of [[halo.bungie.org]]) as a publicity stunt before ''Halo: Combat Evolved''{{'}}s announcement during Steve Jobs's keynote at the Macworld Expo in 1999. The full line from the Cortana Letters is "...your poet Eliot had it all wrong: ''this'' is the way the world ends." This references [[wikipedia:T. S. Eliot|T.S. Eliot]]'s poem ''The Hollow Men'', whose final stanza (perhaps the most quoted of all of Eliot's work) goes:
[[File:Ark concept.jpg|thumb|200px|A storyboard image.]]
[[File:800px-Grunt 360.PNG.png|thumb|200px|An [[Easter Eggs|Easter Egg]] image.]]
*If you listen carefully, when [[Cortana]] speaks, a voice similar or identical to the [[Gravemind]] is saying the same words. This steadily becomes less and less obvious as the video goes on; by the time she says, "This is the way the world ends," the second voice is completely absent.
*In the beginning, you can see an Easter egg - a "Grunt crossing" sign. Bungie replies - "The New Mombasa City Council had an incredibly efficient public works department until and even during the tragic and devastating Covenant invasion." {{Citation needed}}
*The enormous hole in the [[Portal Storm|swirling clouds]] above the middle of the structure in the crater is, according to Bungie, caused by strong, unseen forces from the structure itself.
*It is revealed in ''Halo 3'' that the announcement is an early build of the final scene of the fourth level, [[The Storm]].
*When the Announcement Trailer was first revealed, ''[[Halo 2]]'''s plot had implied that The Ark was located on [[Earth]] and this trailer was believed to be depicting its activation of the [[Halo Array]], until the plot of ''Halo 3'' revealed that it was actually the Portal, which would lead to the true Ark.
*Cortana's final line in the trailer references the [[Cortana Letters]], a series of cryptic e-mails sent to marathon.bungie.org (a sister site of [[halo.bungie.org]]) as a publicity stunt before ''Halo: Combat Evolved''<nowiki>'</nowiki>s announcement during Steve Jobs's keynote at the Macworld Expo in 1999. The full line from the Cortana Letters is "...your poet Eliot had it all wrong: ''this'' is the way the world ends." This references [[wikipedia:T. S. Eliot|T.S. Eliot's]] poem ''The Hollow Men'', whose final stanza (perhaps the most quoted of all of Eliot's work) goes:
::''This is the way the world ends''
::''This is the way the world ends''
::''This is the way the world ends''
::''This is the way the world ends''
::''This is the way the world ends''
::''This is the way the world ends''
::''Not with a bang but a whimper.''
::''Not with a bang but a whimper.''
*The ''Halo 3 Announcement Trailer'' was named number 38 on Gametrailers list of the [http://www.gametrailers.com/top-100-trailers/ Top 100 Trailers of All Time] in 2011.<ref>[http://www.gametrailers.com/top-100-trailers/countdown/trailers-40-top-100/718574 Gametrailers Top 100 Trailers of All Time: 40-21]</ref> It was also voted number 5 on the user's choice list of the top trailers of all time.<ref>[http://www.gametrailers.com/top-100-trailers/countdown/user-choice-top-100/718993 Gametrailers Top 100 Trailers of All Time: User's Choice]</ref>


==Gallery==
===Development images===
<gallery>
File:H3 E3AnimationNotes Sketch 1.jpg|Early animation notes for the trailer.
File:H3 E3AnimationNotes Sketch 2.jpg|Early animation notes for the trailer.
File:H3_Cortana_Rampancy_Storyboard.jpg|Storyboard of Cortana.
File:H3E3_John117_Storyboard_1.jpg|Storyboard of John-117 walking.
File:H3E3_John117_Storyboard_2.jpg|Storyboard of John-117.
</gallery>
===Screenshots===
<gallery>
File:H3 E3 Silhouette.jpg|The Master Chief's silhouette obscured by smoke.
File:H3 Cortana.jpg|Cortana, moments before she fades away.
File:H3 Bnet MA5C 1.jpg|The Master Chief holding the MA5C assault rifle.
File:H3 e32006 Custom ChiefCliff.jpg|The Chief watches as the Forerunner structure activates.
File:Chief Visor.jpg|The Ark's portal reflected on John-117's visor.
File:Ark.jpg|A view of a Covenant assault carrier and the portal.
</gallery>
==Sources==
==Sources==
{{Ref/Sources}}
<references/>
 
{{Trailer}}
{{Trailer}}
 
[[Category:Halo 3]]
[[Category:Halo 3 trailers]]
[[Category:Trailers]]

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