Editing Electronic Entertainment Expo

{{Status|RealWorld}}
{{Wikipedia}}
The '''Electronic Entertainment Expo''', commonly known as '''E3''', is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware.

== Overview ==
E3 is widely considered to be the ultimate expo in the video game industry. Former attendees compare the feeling of attending E3 to a kid in a candy store, and many video game critics, including Gamespot, G4, IGN, and Game Informer Magazine routinely document the annual event and sometimes even provide a series of E3 awards.

E3 was invitation-only in 2007 and 2008, reducing the number of attendees from 60,000 at E3 2006. A separate conference called the Entertainment for All Expo was created to accommodate the public demand for a major, annual video game event; however, it has not been able to replicate E3's success.

E3 was previously held in the third week of May of each year at the Los Angeles Convention Center (LACC) in Los Angeles. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California. In 2009, the convention started June 1 and ended June 4 in Los Angeles. The ESA stated that the event reached a record attendance of 70,000 people in 2005. In 2009, the attendance reached 41,000, an increase of 820% on the previous year's E3's attendance. Since 2009, all E3 conventions took place in either the first or the second week of June and over the course of two days. In 2013, ESA  announced that the LACC would host E3 for three more years. In early [[2020]], E3 was suspended due to fears over the spread of the [[Wikipedia:Coronavirus disease 2019|COVID-19]] virus,<ref>[https://twitter.com/E3/status/1237769050123534336?s=19 ''E3 on Twitter'']</ref> with Phil Spencer announcing that the Microsoft conference will instead be replaced by an Xbox digital event.<ref>[https://twitter.com/XboxP3/status/1237768900244156417?s=19 ''Phil Spencer on Twitter'']</ref> E3 would again return in 2021, rebranded as the Electronic Entertainment Experience as it is an all-digital event.

E3 is widely regarded as the world's largest regular convention for video games. Video game companies generally spend more on their presentations for E3 than any other convention (including fancy decorations and pyrotechnics). Major video game critics often have a "best of E3" award session (similar to end-of-year award sessions), and only E3 consistently features such awards (for example, there is rarely a "Best of TGS" award session).

== List of events related to the ''Halo'' franchise ==
Several major ''Halo'' announcements have taken place at E3, they include:

*'''E3 2000:''' The ''[[Halo: Combat Evolved]]'' [[Halo E3 2000 Trailer|Announcement Trailer]] was played.
*'''E3 2001:''' A trailer for ''Halo: Combat Evolved'' was shown.
*'''E3 2002:''' A trailer for ''[[Halo: Combat Evolved (PC port)|''Halo: Combat Evolved'' for PC]]'' was shown.
*'''E3 2003:''' An early ''[[Halo 2]]'' gameplay trailer was revealed: the [[Halo 2 E3 Demo]].
*'''E3 2004:''' The first ''Halo 2'' [[multiplayer]] level, [[Zanzibar]], was revealed to the public during the [[Halo 2 E3 Multiplayer Demo]].
*'''E3 2005:''' The [[Halo 2 Multiplayer Map Pack]] was showcased.
*'''E3 2006:''' The [[Halo 3 Announcement Trailer]] was unveiled to the world. Though ''[[Halo 3]]'' was an expected game title, it was not expected to be announced at E3.
*'''E3 2007:''' Fans got their first real glimpse at the ''Halo 3'' campaign thanks to the release of the [[Halo 3 E3 2007 Trailer]]. ''[[Halo Wars]]'' was also given a [[Halo Wars E3 2007 Demo|demo showcase]] to a number of game journalists.
*'''E3 2008:''' [[Halo Wars E3 2008 Demo|Another demo]] was shown of [[Ensemble Studios]]' work on ''[[Halo Wars]]'', and the [[Five Long Years Cinematic]] was released. Fans were disappointed to learn that [[Bungie]]'s publisher had made the decision to not allow them to reveal something they had had in the works for months.
*'''E3 2009:''' Bungie [[Halo 3: ODST - E3 2009 gameplay trailer|showcased]] ''[[Halo 3: ODST]]'' and [[Halo: Reach Announcement Trailer|announced]] ''[[Halo: Reach]]''.
*'''E3 2010:''' Fans got their first real glimpse at the ''Halo: Reach'' campaign from the release of the [[Halo: Reach E3 Campaign Demo]] and ''Halo: Reach'' [[Firefight]] from the [[Halo: Reach Welcome to Firefight 2.0 Trailer]].
*'''E3 2011:''' ''[[Halo 4]]'' and ''[[Halo: Combat Evolved Anniversary]]'' were announced.
*'''E3 2012:''' A [[Halo 4 E3 2012 Stage Demo|demo]] of the ''Halo 4'' campaign was shown, along with a [[Halo 4 Cinematic Trailer|live-action trailer]] revolving around the {{UNSCShip|Infinity}}.
*'''E3 2013:''' A [[Halo Xbox One announcement trailer|teaser]] for ''[[Halo 5: Guardians]]'' was released.
*'''E3 2014:''' A trailer announcing ''[[Halo: The Master Chief Collection]]'' with access to the ''[[Halo 5: Guardians Multiplayer Beta]]'' and ''[[Halo: Nightfall]]'' as well as a [[Halo 5: Guardians Multiplayer Beta announcement trailer|trailer]] for the ''[[Halo 5: Guardians Multiplayer Beta]]'' were shown.
*'''E3 2015''': A [[Halo 5: Guardians E3 2015 Campaign Demo|demo]] of the ''Halo 5: Guardians'' campaign was shown, along with a [[Halo 5: Guardians E3 Cinematic trailer|cinematic trailer]] and a [[Halo 5: Guardians Warzone Trailer|trailer]] for the new multiplayer mode, [[Warzone]].
*'''E3 2016:''' The ''[[Halo Wars 2]]'' trailer ''[[Know Your Enemy]]'' was released.
*'''E3 2017:''' The ''Halo Wars 2'' expansion ''[[Halo Wars 2: Awakening the Nightmare|Awakening the Nightmare]]'' was announced, along with the new [[Terminus Firefight]] mode.
*'''E3 2018:''' ''[[Halo Infinite]]'' is announced with [[Halo Infinite announcement trailer|an engine demonstration trailer]].
*'''E3 2019:''' The ''[[Halo: The Master Chief Collection|Master Chief Collection]]'' port of the ''[[Halo: Reach]]'' level [[Tip of the Spear]] playable for attendees at the show, and [[Discover Hope]] trailer for ''Halo Infinite'' was released.
*'''E3 2020:''' The event was cancelled due to the [[Wikipedia:COVID-19 pandemic|COVID-19 pandemic]]. Microsoft held the Xbox Games Showcase as a substitute, releasing the [[Become – Step Inside Trailer]] and the [[Halo Infinite Campaign Gameplay Premiere|''Halo Infinite'' Campaign Gameplay Premiere]] on a livestream. These were followed by the online release of the [[Halo Infinite Campaign Gameplay Trailer|''Halo Infinite'' Campaign Gameplay Trailer]].
*'''E3 2021:''' Footage of ''Halo Infinite'' multiplayer was revealed in the [[A New Generation]] trailer. This was followed by the [[Halo Infinite Multiplayer Overview|''Halo Infinite'' Multiplayer Overview]] documentary on the next day.

==Sources==
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[[Category:Real-world events]]