Editing Believe

{{Status|RealWorld}}

<choose>

<option>{{Quote|A hero is more than [[john-117|a person]], a hero is a belief. A belief that, against impossible odds, the world can be saved—and that the world is still worth saving. Heroes inspire that belief in us. They renew our faith and give us that most precious of all gifts—hope. [[Earth|The world]] needs heroes. That's why, when a true hero arrives, the world will honor him.|Xbox.com introduction of "Believe".}}</option><option>{{Quote|A hero need not speak. When he is gone, the world will speak for him.|Magazine Ad}}</option>

<option>{{Quote|He's received the highest commendations for bravery. Countless decorations for honor and selflessness. But Master Chief's greatest achievement reaches far beyond what any medal could ever hope to commemorate. For the men and women of the 26th Century, he is a human embodiment of possibility, the last Spartan standing against an angry tide. This strength of spirit is forged through his legend. [[Jericho VII]]. The [[Fall of Reach|Battle of Reach]]. [[High Charity]]. Tales rife with sacrifice and courage. Tales that grow, flourish, and inspire. And while he shapes his own history, he in turn shapes the history of all who follow. For no matter what horrors are released upon the day, they cannot match the reply of soldiers emboldened with his spirit, an army of [[John-117|Master Chiefs]] unto themselves.|Magazine Ad}}</option>

</choose>

It includes handouts, live-action TV commercials, magazine page advertisements, and Xbox live marketplace ads.

*'''Believe Plaques''' - Plaques were displayed in several locations. The dates on some of these plaques are canonically incorrect, describing Human-Covenant War events involving John-117 happening in mid-2553 and later, despite the fact that the war had ended and John was Missing In Action by that time.

*'''Art Galleries''' - Several photographs were shown in art galleries in the UK that were photos by Jake Courage.

*The creators of the campaign were not informed of the story of ''Halo 3'',{{Citation needed}} leading to multiple inconsistencies with the narrative depicted in ''Believe'' and the game's story. However, according to [[Jeff Easterling]] on September 9, 2018 it was canon "for now".<ref>[https://twitter.com/GrimBrotherOne/status/1038618041989251072 ''Twitter'', GrimBrotherOne "They are for now. Anything marketing/ad based is no real big deal to adjust or retire if necessary."]</ref>

*In the ''[[Halo 3: ODST]]'' campaign levels ''[[Mombasa Streets]]'' and ''[[Tayari Plaza]]'', there are several graffiti where the player can read BELIEVE, a reference to the ''Halo 3'' marketing campaign.

**There is one particular area in ''Mombasa Streets'' though that has ''117'' in bullet holes next one of the BELIEVE graffiti.

*A new trailer released for [[Wikipedia:Devolver Digital|Devolver Digtial]] and [[Wikipedia:Croteam|Croteam]]'s ''Serious Sam HD'' entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer, before showing the game's logo.

*A [https://www.youtube.com/watch?v=117zjJbGCxk trailer] for the Spartan Showdown event in [[Wikipedia:Epic Games|Epic Games]] and [[Wikipedia:Mediatonic|Mediatonic]]'s ''[[Wikipedia:Fall Guys|Fall Guys]]'' is a tribute or parody to the Believe campaign. The uses a rendition of the same song used the Believe Diorama while the camera moves about a "diorama" of many of the game's jellybean-shaped characters posed in various positions; all the while, a pink character walks around the scene. The camera moves to the top of the diorama where a character dressed as John-117 is posed alongside a [[Jiralhanae Chieftain]], who is reaching for a crown. The camera zooms in on a ball that the John-117 character is holding, and then cuts to his visor, mirroring the end of the Believe Diorama trailer, revealing its eyes. It then cuts to a black screen displaying a strange language that translates to "Woo!" and transitions to "BELIEVE". The trailer ends with the pink character trying to grab the crown, knocking it down along with the John-117 and Chieftain characters, transitioning to the event's title card.

==Gallery==

===Promotional images===

File:H3 Believe Print Ad medal ad.jpg|Print ad for the Believe campaign.

File:Guardian Article on Jake Courage.jpg|Guardian interview on Jake Courage.

File:Halo-3-jake-courage-small-53190.jpg|Xbox Believe Jack Courage overview.

File:MC_Stamp_Photo_440.jpg|Believe stamps.

{{Ref/Sources}}

==See also==

[[Category:Promotional material]]