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{{Realworld}}
{{Status|RealWorld}}
{{ratings}}
{{Disambig header|the codename for ''[[Halo: Combat Evolved]]''|the game engine|Blam engine}}
{{Era|H1|H2|H3}}
[[File:OniBlam.png|thumb|The game crash dialog of ''Oni''.]]
'''Blam!''' was the code-name for [[Halo: Combat Evolved]] before it was completed. It was used to replace the original name "Monkey Nuts" because project lead [[Jason Jones]] couldn't bring himself to tell his mother he was working on a game called "Monkey Nuts."<ref name="Art">[[Art Of Halo]], page ix.</ref>
'''Blam!''' is a term often prevalent throughout [[Bungie]]-related releases, particularly prevalent around the release of the original ''[[Halo: Combat Evolved]]''. The term was popularised during the [[Development of Halo: Combat Evolved|early development]] of the game, during which time the game had a string of temporary codenames - first ''Armor'' and later ''Monkey Nuts'' - the latter replacing the former due to ensuring the game could not ship with a title as boring as ''Armor''. As production continued, [[Jason Jones]] was unable to bring himself to tell his mother he was working on a game called ''Monkey Nuts'' - prompting a name change to ''Blam!''.{{Ref/Book|Id=Art|AoH|Page=9}}


"Blam!" is now used to censor curse words on the [[Bungie.net]] forum, and to censor inappropriate content names in [[Halo 3]]. It is most likely a tribute to the word itself. Many non-Bungie users have caught the habit and use it abundantly.  
The ''Blam!'' phrase originated in Bungie's Chicago offices - the office was located near a busy street and would often experience numerous near-collisions between cars. After hearing screeching tires outside with no audible crash, [[Robert McLees]] would yell "Blam!" so there was "a sense of completion."{{Ref/Reuse|Art}} The phrase was also used in local multiplayer games, often exclaimed after killing another player. Overall, references to the Blam! phrase date back as far as Bungie's 1992 game ''Minotaur: The Labyrinths of Crete'', showing up in ''Myth'', ''Oni'' and ''[[Marathon]]''.{{Ref/Site|URL=http://marathon.bungie.org/story/blam.html|Site=marathon.bungie.org|Page=Marathon's Story... The History of Blam!|D=11|M=07|Y=2022}}


The word was thought of because [[Bungie]]'s Chicago office was located near a very busy street that had numerous near collisions between cars. [[Robert McLees]] would yell, "Blam!" so there was a sense of completion.<ref name="Art"/>
The phrase was applied as the new name for the in-development game, which would later go on to be called ''Halo''. The trademarks for Blam.net and Blam.org were filed in March [[1998]].{{Ref/Site|URL=http://marathon.bungie.org/story/bungiedomreginfo.html|Site=marathon.bungie.org|Page=Bungie's Domain Name Registration Info|D=11|M=07|Y=2022}} The first public mentions of the Blam project were shown in [[1999]], with the Bungie webcam displaying the name.{{Ref/Site|URL=http://halo.bungie.org/bborgarch/bborg_072199/e3.html|Site=halo.bungie.org|Page=E3 Shenanigans|D=11|M=07|Y=2022}} Blam! would become the name of the [[Blam engine|game engine]] developed by Bungie for ''Halo'', and their later games such as ''Destiny''.{{Ref/Site|Id=TigerEngine|URL=https://www.gdcvault.com/play/1022106/Lessons-from-the-Core-Engine|Site=GDC Vault|Page=Lessons from the Core Engine Architecture of Destiny|D=22|M=9|Y=2021}}


An occasional glitch occurs with network latency. A player can name a map anything, and no matter the result, a notice of censorship will pop up.
During their ''Halo'' tenure, the term "Blam!" was used to censor curse words on the [[Bungie.net]] forum, the [[Bungie Weekly Update|Weekly Updates]],{{Ref/Site|URL=http://halo.bungie.net/News/content.aspx?type=topnews&cid=13382|Site=Bungie.net|Page=Legendary Map: Avalanche|D=20|M=06|Y=2019}} and to censor inappropriate content names in ''[[Halo 3]]'' and ''[[Halo: Reach]]''. An occasional glitch occurs in ''Halo 3'' in which a player can name a map or game variant anything, regardless if it is inappropriate or not, and a notice of censorship will pop up telling you that its name must be "Blam!".


In the Bungie updates, "blam" has been used as a replacement for profanity.<ref>http://www.bungie.net/News/content.aspx?type=topnews&cid=13382</ref>
Due to its status as an element of the "Bungie mythos", the Blam! terminology has not been frequently employed by [[343 Industries]]. However, it did appear in ''[[Halo 4]]'' to censor inappropriate content names. In its early years, the studio used the term ''Yoink!'' - based on the [[Yoink]] medal in ''[[Halo: Reach]]'' - for censoring words in forums and developer updates - though this has also fallen out of practice.


== Sources ==
==Sources==
{{Ref/Sources}}


<references/>
==External links==
 
*[http://marathon.bungie.org/story/blam.html Marathon's Story... The History of Blam!] - a long-form history of the Blam! terminology in Bungie's pre-''Halo'' titles.
[[Category:Terms and Phrases]]
[[Category:Bungie]]
[[Category:Halo: Combat Evolved]]
[[Category:Real-world terms and phrases]]
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